Why Choose a Digital Pharmacy Screen?
Display ready-made educational resources from the web such as NHS choices content.
Brand screens with your pharmacy logo, colours and Healthy Living Pharmacy accreditation.
Schedule media to address seasonal health concerns like sun protection.
Update content real-time for instant messaging.
Utilise video and animation to engage visitors.
Create a Dedicated Health Promotion Zone
The government’s criteria for Healthy Living Pharmacies, outlines a requirement for a dedicated Health Promotion Zone that:
- Is clearly marked and accessible.
- Has a professional appearance.
- Is appropriately equipped with up-to-date professional health and well-being information.
A digital pharmacy display achieves all of the above, making it a great centrepiece for your Health Promotion Zone. Government guidelines even refer to a touch screen – ideal for interactive learning. Please see our detailed guide to becoming an HLP.
How You Can Use The Displays
Promote A Healthy Lifestyle
Advertise Pharmacy Services
Publicise National Health Campaigns
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Affordable Pricing For Every Pharmacy
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Frequently Asked Questions
What kind of content can I display on my digital signs?
Digital signage solutions support a wide range of media including images, video, social media, embedded web pages, scrolling tickers, RSS feeds, countdown timers, weather, time and date. We can also integrate with many external forms of software such as timetables for schools and meeting rooms, or property feeds for estate agents.
Why choose 'cloud-based' over 'native' digital signage?
Traditional digital signage solutions are ‘native’ rather than web or cloud-based. This tends to mean that content management is assigned to a specialist individual or team in-house. Native solutions are often more technically demanding and require skill to manage a network of screens. This raises a significant problem should your in-house expert be off sick or actually leave their job. Your whole network of screens could be jeopardised. At the most primitive level, a native solution might use simple PowerPoint. More sophisticated signage might utilise content creation applications like Photoshop. A downside to this is of course cost.
Web or ‘cloud-based’ platforms are becoming increasingly popular. Their greatest asset is the ability to remotely manage a network of screens from any PC with an internet connection. With all your content hosted in the cloud, you don’t have to worry about losing your work or your network going down in the event of a power-cut.
What’s put people off web-based platforms in the past is usability. Many solutions remain clunky and get in the way of content creation. Our drag-and-drop solutions seek to resolve this problem, creating them with a non-technical end-user in mind. Don’t take our word for preferring cloud-based software, book an online demo to see our solution for yourself.
What maintenance does digital signage require?
One of the greatest anxieties surrounding the transition to digital signage is the perception of high maintenance. It is assumed that content creation is an ongoing requirement and that managing a large network is complicated.
In reality, digital signage when optimised with the right solution is relatively minimal hassle. Especially when compared to creating, distributing and replacing the alternatives like posters. On the TrouDigital platform, engaging screens can be knocked up quickly in our drag-and-drop studio. Most importantly, digital signage can be fully automated. Maintenance is alleviated by the fact that screens can be programmed long in advance to loop content on different screens. Integrating content like social media streams and RSS feeds through our simplified widget menu is a great way of letting your screens ‘update themselves’. See for yourself in an online demo.
Can I advertise on my digital signage?
While not every provider supports advertising, at TrouDigital we positively encourage it with specialist advertising packages. This is because we believe digital signage can generate any business a side income stream.
We also set ourselves apart from the few providers who do offer advertising. Often they try to dictate the sponsored content that goes on your screens, only to then take a significant cut – often a majority – of the ad revenue. We are completely against this approach and believe in giving you complete control over your network.
You can either opt for our standard digital signage package at £18/month per screen, organise sponsorship and content scheduling yourself, still having access to our support, and claim 100% of the profit. Or we can take a more hands-on role, creating sponsorship documentation for you to present to advertisers and taking care of all scheduling too. Effectively our advertising team becomes your team for just £45/month per screen. The only instance in which a profit-share might be agreed is if you wanted us to actively go out, pursue and sign sponsors on your behalf. In these arrangements, you would still receive the vast majority of all revenue.
Will I have to update or upgrade my solution?
At TrouDigital we are always refining our software and adding new functionality. Unlike other providers, however, we promise our customers free updates and upgrades for life. We want you to benefit from software that is always getting better. Upgrades to our CMS are carried out automatically so the only updates you might need to do yourself are to our media player app which is less regular. If we have you on TeamViewer support, we can do this for you.
Does your software work with touch screen devices?
Our digital signage solutions are compatible with touch screens including kiosks using the same media players (more powerful are available if required). We recently added a widget that allows users to click an area of the screen to trigger different content, for example, a video. Going interactive can be a great asset for environments like education and retail. Another interactive feature we offer is called ‘lift and learn’. This is where users trigger content by lifting a physical item up in a store. For more information, ask us about touch screens.
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