What Is Outdoor Digital Signage?
Outdoor digital signage is simple, it’s digital screens that have the necessary vandal and weatherproofing to be used outdoors.
Outdoor screens are much brighter than normal displays, which means they are easily visible in direct sunlight.
A member of the digital signage hardware family, outdoor displays are more rugged than typical displays and are built from the ground up with outdoor use in mind.
How Does Outdoor Digital Signage Work?
Outdoor screens work in the exact same way as your standard digital signage displays.
Our outdoor screens are ‘plug and play’. As soon as your screen has power access and an internet connection, your content will start downloading from the cloud and will appear on-screen in seconds.
All your outdoor digital display requires is power and a strong internet connection (Ethernet or WIFI).
Your outdoor digital signage display content is powered by a media player. These are small black boxes that are hidden securely within your screen.
Top Features Of
Outdoor Digital Signage Displays
High brightness displays ensure your content is easily seen and readable, even on the brightest days.
Heavy rain, strong winds, or snow? Weatherproof displays give you peace of mind.
Vandal Proof Hardware
Our screens have been put to the test to ensure your content is protected from vandals.
Add a wealth of functionality to your outdoor digital screens with a touchscreen.
How Much Does Outdoor Digital Signage Cost?
Ultimately, the cost of outdoor displays will depend on a number of key factors. These can include (but not limited to) size, brightness, and quality. Other factors that can affect cost are screen casings and weatherproofing.
In recent years, the cost of outdoor digital signage has reduced. This is thanks to more available technology and falling screen costs. This has allowed more organisations to take advantage of outdoor screens.
Types Of Outdoor Digital Signage
Outdoor Digital Billboards
Digital billboards are quickly becoming the go-to choice for organisations and advertisers who want their messages to get a large amount of reach in external environments.
Essentially, outdoor digital billboards are standard billboards that have been replaced with a large digital screen. This screen allows for more varied content and a larger variety of messages. Perfect for advertisers and events.
These screens are commonly seen on the side of busy roads, outside sports stadiums, and in outdoor areas that experience heavy foot traffic.
Outdoor Digital Posters
Digital posters are a common replacement for traditional print posters.
By going digital, users are able to show a variety of different messages and content in a single location. This helps increase the relevancy and engagement of your messages.
Thanks to vandal proofing and weatherproofing, organisations are able to safely show a variety of content outside their place of business.
Outdoor digital posters often come with high-brightness capabilities. This ensures your content can be easily seen and read, no matter how bright it is.
Outdoor Digital Kiosks
Outdoor digital kiosks are revolutionising outdoor spaces.
Non-touch outdoor kiosks are great for government messaging, and advertising. Through large, high-bright, free-standing displays, users are able to capture the attention of local residents and tourists.
Whereas interactive outdoor kiosks bring a host of benefits to locations such as local wayfinding, self-serve tourist information hubs, and live updates for public transport.
Though cloud-based software, users are able to control all of their screens from a central location. This massively helps speed up content deployment times.
Digital Bus Shelters
Digital bus shelters have been a breath of fresh air in the travel industry.
In the past, a bus stop would show an old battered print advert with a static bus timetable. Passengers would have to hope their bus was on time.
Thanks to live data integrations, screens can now show live bus times, including how many minutes the bus is away, if it’s delayed or on time, and the live arrival time for each destination.
Alongside live travel updates, digital bus shelters can show advertisements and safety messaging making them an efficient communication tool.
Easy To Use Outdoor Digital Signage Software
Drag and Drop Studio
Bring your outdoor digital displays to life with digital signage software.
From one location, upload, create, schedule, deploy, and manage your outdoor screen content remotely.
Create content inside to TrouDigital studio, or upload content from 3rd party tools. Supercharge your screens with app and live data integrations.
Automate your content deployment with powerful scheduling functionality. Set a time and date for your content to go live and expire on your screens and we’ll take care of the rest.
“TrouDigital supported the British Airways Global Learning Academy as part of a company-wide service training initiative. The screens and technology are high quality and are an amazing addition to our training environment but it was the service provided from TrouDigital that really stood out. From our first interactions, they were honest, knowledgeable and committed to getting our requirement right. They were supportive throughout every stage of the purchase and implementation and the interactive learning is proving popular with our target audience.”
GLOBAL LEARNING ACADEMY, BRITISH AIRWAYS
Top Uses of Outdoor Digital Signage Displays
Enhance External Communication
Outdoor digital screens are a great way to extend the reach of your promotions and key messages. Large bright screens capture attention and ensure your messages are seen and absorbed.
Enhance Outdoor Health and Safety
Whether it’s promoting the best hygiene practices against viruses or notifying locals of a nearby traffic accident, outdoor digital displays are a great way to quickly reach and notify nearby audiences.
Outdoor digital signage displays are a highly popular channel for advertisers. Thanks to their physicality, large screens, and dynamic content, they are able to reach and engage with a large audience at any location.
Live Event Screening
Outdoor displays are also popular for outdoor screening of live events. Thanks to large, weatherproof displays, thousands of people can join together to watch live sporting and entertainment events from around the world.
Smart Bus Stop
Evergrowing in popularity, the smart bus stop brings a wealth of usability and functionality to the traditional bus stop. Display live bus updates, entertain and deploy health and safety messages from a single outdoor display.
Outdoor Digital Wayfinding
Thanks to weatherproof screens, digital wayfinding can now be taken outdoors. Improve navigation for local points of interest, plazas, and shopping centres with interactive screens.
Schedule Content Deployment
Powerful set and forget features allow you to completely automate your digital messaging. Simply add your content to your screens and set it to play up to years in advance.
Multiple Locations At Your Fingertips
Multiple screens in different locations? With cloud-based software control all of your outdoor digital screens from one location. Whether you’re in the office, at home, or abroad, with us you’re always in control.
Outdoor Digital Signage Displays FAQs
Where can I buy outdoor digital signage?
When it comes to buying your screens, you need to make sure you buy right.
If you are looking to purchase outdoor screens it is highly likely you’ll be wanting to install them outside. This means the screens must meet certain standards of weatherproofing, vandal proofing, and brightness. Meeting these standards ensures maximum uptime for your content and a successful project.
Therefore, you can’t just buy any old screen from your local shop. You’ll need a screen that’s built for purpose, and meets your project’s requirements.
That’s why we recommend purchasing these screens through your digital signage provider. They’ll know your project inside and out, and will be able to point you in the right direction. Who knows, they may be able to get you a discount.
Some providers will have an online shop where you can buy your screens directly. Or they’ll send some options over via a quoting system upon learning more about your project.
How can I use an outdoor digital display?
There is literally an unlimited number of uses for outdoor screens. Amongst the most popular include:
- Digital wayfinding
- External communications
- Health and safety messaging
Above this section, we’ve included a number of great ways you can use your digital displays outside.
Do I need to be an expert to use outdoor digital signage?
Our solution has been built with everyone in mind. Whether you’re a complete beginner or an IT expert you’ll be flying in no time.
If you get stuck, our friendly UK-based support team is on hand to answer any questions. We also offer a free 20-minute web demo so you can learn how to get the most out of your solution.
Is outdoor digital signage easy to use?
It’s incredibly easy to use! In most cases, your outdoor screens will be plug-and-play. This means all you’ll need to do is connect your screens to a power source and the internet and you’re good to go!
From there it’s a simple case of updating your screen content. You can either create this using a 3rd-party application, or your digital signage software. Press update, and watch as your content updates in seconds.
Find creating content a pain? Digital signage template software provides an extremely easy way to create great-looking content for your screens. Simply select a pre-made template, type in your information, and the software will serve up a professional animated design.
What maintenance do outdoor digital screens require?
Surprisingly minimal. We find that many of our clients have switched from posters to digital displays to reduce maintenance time and costs.
With posters, each time content needs updating, refreshing, or replacing, an install team needs to travel to each required location and physically replace the content. What’s more, traditional-based media (posters, paper billboards) is more susceptible to poor weather and vandals. This means your content is more likely to end up damaged and not seen by your audience.
Outdoor digital screens however have been built with all this in mind. If the screen gets dirty you simply wipe it clean, if the weather is poor the screen can handle it. When it comes to replacing content, this can be done in an instant from any location. Effectively, the only physical maintenance you need to do is install the screen.
How effective is outdoor digital signage?
Using outdoor screens as part of your communication network can be extremely beneficial.
In a world that’s highly saturated with boring, pointless posters and messaging, you need something that cuts through and speaks directly to your audience.
Outdoor digital displays do just that. Through features such as animation, sound, and high brightness, ensure your messages burst out from the background and are easily absorbed.
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