Digital Signage for Corporate Communications
A Corporate Digital Signage Internal Communication Tool
Whatever the size or type of company, corporate digital signage is a vehicle for branding and internal communication. Screens in reception and work areas engage, motivate, and inspire visitors and employees alike.
What Is Corporate Digital Signage?
It is where digital screens are used within the workplace to enhance internal communications, share company updates, improve employee engagement, and boost motivation.
The popularity of workplace digital signage stems from its ability to supercharge internal communications through a wide variety of content. In a few clicks, critical messages can be created, applied, and deployed around an office in seconds.
Thanks to cloud-based technology, screens can be managed remotely from any location, saving organisations an invaluable amount of time in printing and deployment costs.
Corporate offices are further enhancing the efficiency of their content delivery through powerful scheduling functionality, live data feeds, and automatic templates.
Impress Visitors and Organise Meetings.
Welcome screens in reception areas help guide visitors to the right place or capture their attention while they wait.
Make a great professional first impression and wow visitors with a video wall. Simply combine multiple displays to create one large office display.
Corporate digital signage displays can also be integrated with meeting room booking systems.
Work Better Together With Corporate Digital Signage.
Excellent inter-departmental communication is crucial to the success of any business. Tailor-specific content to various departments to increase the engagement and relevancy of your screens.
Digital signage for corporate communications can be customised for different teams while sharing targets and results with each other.
Keep employees informed about company updates, events, and activities with consistent, engaging corporate messages.
Enhance the Flow of Company Information.
It can be difficult to keep employees informed and engaged.
A network of internal digital signage screens across offices is a great way to circulate company news, results, and core values.
Deploy eye-catching, animated content to draw attention to your screens and capture the imagination of employees and visitors.
Take advantage of powerful scheduling features and win back your time. Bring your content plan to life and schedule content to play hours, days, weeks, or months in advance.
Why Do I Need Office Digital Signage?
Office digital signage is the key to unlocking fluid internal communication. By keeping employees engaged, informed, and motivated through digital displays, office productivity will shoot up.
Displaying marketing, sales, and company targets on screens in easy to see areas keeps employees on track and working towards to same goals.
Office digital signage displays with great-looking, branded content is a great way to welcome visitors for meetings and make an excellent first impression.
“TrouDigital supported the British Airways Global Learning Academy as part of a company-wide service training initiative. The screens and technology are high quality and are an amazing addition to our training environment but it was the service provided from TrouDigital that really stood out. From our first interactions, they were honest, knowledgeable and committed to getting our requirement right. They were supportive throughout every stage of the purchase and implementation and the interactive learning is proving popular with our target audience.”
GLOBAL LEARNING ACADEMY, BRITISH AIRWAYS
Top Uses of Corporate Digital Signage
Enhance Internal Communication
With engaging content, keep employees up to date with key messages, targets, and events. Boost the efficiency of office departments by ensuring everyone is working towards the same goals.
Promote Company Values
Let employees and visitors know what you’re about! Are you drawing more focus to acting greener? Content can be displayed on your screens reminding employees and visitors to recycle or bring in reusable cups.
Live Metric Dashboards
Engage employees and encourage faster, more informed decision-making with digital dashboards. Through Microsoft Power BI or API integration, display live data in beautiful charts and dashboards on your screens.
Digital Welcome Screens
It’s important to make a good first impression when visitors arrive at your premises. Reception area displays can showcase company videos, news and achievements. You can even post real-time, personalised welcome messages.
Departmental Displays
Digital signage for internal communication often involves a network of screens. Some of these might be departmental displays where content can be tailored for specific teams like accounts, sales or marketing.
Digital Wayfinding
Digital wayfinding refers to a host of technologies from interactive tablets to static digital signs. Screens can be used for route mapping and company directories. They are invaluable when it comes to large corporate environments.
Schedule Content Deployment
Save time and automate your content deployment with powerful scheduling. Design your content and schedule it to play hours, days, weeks, months, or years in advance.
Enhance Corporate Branding
From the lobby to your meeting rooms, create a professional atmosphere and leave a long-lasting, memorable impression on employees and visitors with branded digital signage displays.
Motivate Employees
Display motivational quotes, pictures, birthdays, work and non-work-related achievements on your corporate digital signage to help keep your employees motivated and their morale high.
Encourage Good Hygiene
Display health and safety messages around the office on corporate digital signage to slow the spread of germs and viruses. Utilise digital hand sanitisers and trigger content to play when sanitiser is pumped.
Multiple Locations At Your Fingertips
Offices based overseas or around the country? Through a cloud-based solution, control a large network of screens from one central location. Change content from hundreds of miles away in seconds.
Engage With Social Media
With live social media feeds, engage visitors and employees with posts from some of the largest platforms in the world. Pull in posts via users, hashtags, or accounts.
Corporate Digital Signage FAQs
Where can corporate digital signage be used?
Thanks to a wide range of hardware, screens within a corporate workplace can be placed in almost any location. In any corporate office, screens can be found in the lobby, within offices, social spaces, inside elevators, and departments.
In each location, different content can be displayed, keeping your screens fresh and relevant to an area or department.
Corporate communication screens can also be used outside. These are great for outdoor wayfinding, advertising, or welcoming visitors to your building.
What does corporate digital signage include?
In all projects, there are three main components to a system. Hardware, software, and content. When embarking on a solution you will need to ensure all these components are present. If one component isn’t present, your project will not operate.
Hardware
This refers to the physical components that exist within a project. Hardware includes media players, screens, and digital kiosks. Each type of hardware possesses different levels of performance and is built for different use cases and situations.
Software
This component is how you will be controlling your corporate communication screens. There are different types of digital signage software available all with various levels of usability, features, and use cases.
Nowadays most software is cloud-based allowing users to make changes to their screens from any location.
Content
Essentially, this is what your audience will see on screen. It might be live traffic, social media feeds weather, data dashboards, or videos. When it comes to digital screen content there are no limits.
Content can be created within your software or can made on third-party software and uploaded via an image or video file. Users can also take advantage of pre-made dynamic templates which allow users to display professional, animated content on their screens.
You don’t have to stick to the same content either. Create content that is relevant to a particular audience or location. For example, in a sales department, screens can show live data dashboards including sales statistics and targets. This helps keep content relevant and fresh. As a result, your screens become more engaging.
How can corporate digital signage be used?
There is an immense number of uses for screens in corporate locations. This is due to a range of content and hardware possibilities. This allows users to display what they want, where they want, how they want.
Currently, corporate offices are using digital displays for:
- Enhanced communication.
- Digital wayfinding.
- Digital dashboards.
- Corporate messaging.
- Improving branding.
- Sharing health and safety information.
- Improving social media reach and engagement.
- Welcoming employees, guests, and visitors.
- Increasing employee motivation.
- Promoting company values.
What is corporate digital signage software?
It is a content management software that allows users to manage a screen network. Most software will allow users to create, update, schedule, and deploy content to screens from anywhere in the world.
Scheduling functionality has grown popular with corporate offices. This is because it allows content managers to create content and schedule it to go live in hours, days, weeks, months, or years in advance.
Who is using corporate digital signage?
Corporate digital displays are being used by small businesses, SMEs, and global corporations alike.
The technology has become hugely popular in the realm of corporate workplaces thanks to its ability to quickly change content for a large number of screens in seconds. In the past offices would need to travel to each site or poster to change and replace content. Especially in large corporate offices, this resulted in large costs in both money and time – this was most true for corporate entities with multiple sites around a country or world.
Thanks to cloud-based software, the job of changing this content can now be done by one person from one location, saving an invaluable amount of time and money.
In recent years, lower prices in screens and software have lowered the barrier of entry of digital signage allowing more businesses to experience all the benefits digital signage has to offer.
Through screen technology, organisations can distribute critical messages and information to visitors and employees where and when it matters most.
Where can I buy corporate digital signage?
Buying digital signage is easier than ever. You can buy software and hardware directly via an online shop, allowing you to get started right away.
Or, you can request a demo, where an expert will walk you through the software, showing you how to use it and what benefits the software includes.
Want to try before you buy? A free trial will allow you to experience the software first hand and see if it’s right for you.
Are there different types of corporate digital signage?
There are many different types of corporate digital signage that provide different types of benefits, uses, and features.
Commercial-grade Displays
On the surface these screens look near identical to a standard TV screen you may find in your living room. However, these displays are supercharged for 24/7 usage and feature high brightness capabilities, helping to alleviate the effects of screen burn and glare.
Commercial-grade screens can be placed in landscape or portrait orientation, giving you full control over your content distribution.
Digital Kiosks
Sometimes referred to as digital totems, these freestanding displays provide unrivaled usability in comparison to other displays. Kiosk screens come in touch-or non-touch versions.
Touchscreen kiosks are great for digital wayfinding projects and interactive hubs. Users can use the touch screen display to get directions to a desired location or learn more about the company and what’s going on.
Video Walls
A video wall is a large screen made up of multiple smaller screens. They are becoming increasingly popular in corporate offices due to their eye-catching abilities.
Popular use cases for video walls include enhancing branding, promoting company events, and as a featured piece within a lobby.
Is corporate digital signage easy to set up and scale?
All projects are different, however, in most cases setting up your screen network is easy. It’s usually a case of mounting a screen to a wall, plugging the media player in, and connecting it to the internet.
More advanced installations such as outdoor screens, or video walls can require a little more planning. However, these projects are still completed with ease.
Digital signage grows with you. Adding screens to your account takes seconds, allowing you to get your messages in front of your audience ASAP.
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