Digital Signage for Trade Shows – Boosting Engagement at Events

Trade shows are great publicity. The trouble is, all represented companies compete for attention. How can you overcome this? Digital signage for trade shows helps you stand out.

Forget banners. Forget billboards. Digital signage for trade shows is your answer to getting seen and boosting engagement. Turn heads with a professional and modern digital screen.

Create a buzz on social

A digital screen has many unrivaled benefits that can make your stand at a trade show the busiest. People are always posting on social media during events on platforms like Twitter. It’s a good idea for your company to join the conversation, but with a digital screen, you can do better.

You can display live tweets or images from Facebook and Instagram on screen. You might choose to amplify content from those using the event’s official hashtag or you could encourage attendees to tweet at your own account to boost your own following. Either way, people will be attracted to your stall and want to get involved.

digital signage for trade shows

Encourage repeat visits

Advertising your stall’s schedule will keep people interested in your stall throughout the day. This can be a great strategy as it will drive people to visit your stall more than once. Have different things on throughout the day to maximise the time people stay at your stall, and to keep them coming back. A digital screen can advertise this for you, so you only need to focus on converting those interested into customers.

Be helpful and get appreciated

Events can be a little chaotic. Whether you are exhibiting or organising the trade show, why not use a screen to help guide attendees? Advertise where the nearest toilets are, where they can grab some food, or provide a map of the tradeshow stands. This will be greatly appreciated by all and, if you are exhibiting, your company won’t go unnoticed for looking after people. Just make sure your brand is prominent. 

digital signage for trade shows

Sponsorship for organisers

Tradeshows are often funded by sponsors. A network of digital signage displays at your event can be a great selling point when trying to secure funding. It provides an ideal platform to promote content from sponsors and thank event partners for their involvement. It might prove the difference when up-selling tiers of sponsorship.

Amplify your offering

One of the best things about going to a trade show is coming home with lots of free goods! Use your digital signage for trade shows to advertise any promotional gifts you are giving out to direct crowds of people to you. Even if you aren’t offering freebies, give people a reason to come over and stop for a chat and make this reason heard.

digital signage for trade shows

Static billboards and paper posters just don’t cut it anymore. You need to think differently to grab people’s attention. Digital signage for trade shows makes events memorable and sets exhibition stands apart. 

Why not get in touch to find out about our digital signage solutions?

Call – 02380 981110 or Email Us – info@troudigital.com

Want to see how easy it is to design your screen? Book an online demo!

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