The future of advertising is digital signage. A digital advertising display provides a host of benefits for companies in promoting their products and services. Digital signage delivers digital content through electronic screens located in chosen public places or at the point of sale, indoors or outdoors, significantly enhancing company advertising potential.
Yet, presenting the right content on these digital ad screens is critical if you want your products or services to get noticed and, in turn, bring a return on investment (ROI) and increase conversion rates.
Here, we highlight 5 content ideas for your digital advertising displays to ensure your digital signage campaign brings success to your business.
1. Video Content
Video content is an unparalleled content idea for digital advertising displays. Research has shown that viewers are 64-84% more likely to buy a product after watching a video. Significantly, Wyzowl’s State of Video Marketing 2021 Report revealed that 87% of video marketers say video gives them a good ROI and 78% claim video has directly helped increase sales. With digital signage solutions already grabbing attention, using video content can drive up interaction and increase your conversion rate.
Video content provides many ways to grab attention. Videos could demonstrate a product or service in use, a marketing campaign, or a customer testimonial. The possibilities are almost endless. You can also add a YouTube widget to your LCD advertising screen to project content straight from your social media channel. Alternatively, gifs are another attention-grabbing source to consider in digital display advertising. Customise your video content to suit the products or services you are advertising and your business goals.
When using video content, being aware of exposure time and video length is critical. While someone sat at home may be prepared to watch a two-minute ad, people passing your outdoor or window display digital signage will most likely not. As a result, understanding your audience and location is vital in creating videos that communicate your brand message in seconds. In indoor environments, you can extend video ads to increase exposure time.
Research by Wyzowl reveals that 85% of people would like to see more video from brands in 2021. Digital advertising displays should, therefore, optimise their use of video content to attract customers.
2. Social Media Content
With 4.14 billion people using social media worldwide, it is evident that people are attracted to what they see on their social platforms. This popularity makes social media content a game-changer in digital display advertising; it gives people what they want. By displaying social media content on an LCD advertising screen, brands can extend the reach of their product advertisements and social media marketing campaigns.
A valuable use of social media content in advertising is displaying customer testimonials. With 72% of customers saying positive testimonials and reviews increase their trust in a business and 92% of consumers considering online reviews and testimonials when considering a purchase, displaying positive testimonials can boost both brand trust and sales. Digital signage provides a platform for this. Live feeds of a particular social media account, list, or hashtag search can be projected onto a digital advertising display, revealing real-time customer testimonials and pictures of the advertised product or service.
Using social media content on digital advertising screens increases awareness of brand social media channels and encourages people to connect with the advertised brand, product, or service on multiple platforms.
3. Digital Advertising Display QR Codes
QR codes are revolutionising contactless communication. Between 2018 and 2019, there was a 28% growth in QR reach and 26% growth in QR interactions. These figures reflect the increase in customers actively scanning QR codes. In 2020, 84% of UK adults owned a smartphone, indicating that 84% of the UK adult population can scan a QR code to learn more about an advertised product or service. Therefore, QR codes are a game-changing advertising tool for digital ad screens.
As society experiences a digital revolution, people want better and faster communication. QR codes provide this and can deliver information on the advertised product or service in a matter of seconds. QR codes could take a potential customer to a landing page or website, business number, menu, social media page, loyalty programme, or, most critically, a particular product or service web page.
Due to LCD advertising screen quality, QR codes will remain clear and sharp for scanning throughout their live period. This digital protection is unlike the impact print signage can face from human and weather conditions.
Significantly, QR codes promote engagement with your brand, increasing the chances of potential customers remembering your brand, product, or service. This activity can boost the success of your advertising campaign.
4. Scheduled and Real-Time Promotions
Whether it is 10% off or 50% off, free delivery or buy-one-get-one-free, people love a discount. Seeing a promotion can often be the final trigger before a customer makes a purchase. Research has shown that 77% of shoppers claim discounts can influence where they shop, and almost half (48%) admit a discount has sped up a purchasing decision. These statistics expose the benefits of making promotions clearly available to customers.
Digital advertising displays are, therefore, the perfect place to display promotions. Large outdoor digital ad screens, such as those in Piccadilly Circus, and smaller-scale outdoor LCD advertising screens capture attention with bright light and colours. Displaying discounts on these screens can attract new customers, drive traffic to your business, and build customer loyalty. Indoor or in-store digital ad screens can show off promotions clearly in a visible location, saving the customer time hunting for bargains, thus increasing sales.
Digital display advertising has many benefits. Principally, digital signage software allows for the scheduling of content. As a result, upcoming promotional content can be planned and designed in advance and scheduled to be presented on screen promptly when necessary. This preparation is useful for end-of-season sales or events, such as Black Friday.
Additionally, while traditional print media leaves little room for quick modification, digital signage flexibility allows for immediate screen content updates using digital signage software. This flexibility provides the opportunity for brands to advertise real-time promotions, such as the end-of-the-day discounts, on their digital advertising display. These real-time promotions create a sense of urgency in customers, driving sales due to the psychological fear-of-missing-out (FOMO).
Research has found that one in five customers make impulse purchases after seeing digital signage advertising. Increase this figure with scheduled and real-time promotions complimenting your advertised products and services.
5. Interactive Digital Advertising Display Content
Digital advertising displays have the potential to be greater than a one-way form of communication. Interactive digital ad screens can increase conversion rates and drive sales. Touch screen LCD advertising screens and digital kiosks provide innovative ways to advertise a brand, product, or service.
Features such as polls and quizzes on digital advertising displays increase user engagement with your brand. These polls and quizzes could ask: “what does this product do?” or “what do you use this product for?”, for example, encouraging users to tap an answer on the screen. This activity promotes your product or service and provides your company with metrics to measure against your company goals.
Interactive catalogues are another touch screen feature that can advertise your products or services. These catalogues could display images of specific products to click on for more details or a complete digital collection of products to browse. This feature puts potential customers in control of their sales experience.
Interactive digital signage requires being creative and involving your audience. Other forms of interactive digital display advertising include using a call to action, sensors to detect and target passers-by, and augmented reality.
Interactive digital signage can be a great advertising tool, turning passive viewers into active participants in your digital display advertising. Interactive content will not only increase your sales but brand recognition and brand awareness also.
If you have any questions related to digital advertising displays, read our complete guide to digital signage advertising. Or speak to a digital signage expert today. Call our friendly team on 02380 981110 or Email info@troudigital.com for a no-obligation consultation. Alternatively, click the button below.
