Automated digital signage is becoming more popular – whether itโs digital billboards along the motorway, TV screens in your local supermarket, or menus at your favourite fast-food restaurant.
In todayโs digital world, automation is the way forward. Traditional marketing methods like newspaper ads, banners, and leaflets arenโt entirely outdated, but they simply canโt match the impact of dynamic visuals, eye-catching graphics, and engaging videos
What Is Automated Digital Signage?
At its core, digital signage is a way to communicate multiple ideas at several locations from a single source. As long as you have effective digital hardware, you can broadcast text, graphics, and videos to hundreds of digital screens in the same second. But, it doesnโt just have to be images and text, you can utilise different software to push the boundaries of digital signage.
The term โautomated digital signageโ refers to digital installations (including billboards, freestanding kiosks and banners) that display information, ideas, or entertainment content.
Benefits of Automated Digital Signage
The great thing about digital signage software is that it enables you to advertise your business, attract customers, and boost revenue without lifting a finger.
Personalised Marketing Boosts Revenue
Digital signage allows you to deliver a personalised experience to your target audience. By placing live news feeds, travel information, and targeted ads on automated signs, you can engage with customers and employees on a deeper level.
Personalised content leads to better outcomes for your business. According to McKinsey, personalised marketing can reduce customer acquisition costs by as much as 50%, lift revenues by 5 to 15%, and increase marketing ROI by 10 to 30%. The proven revenue benefits are hard to ignore, especially if you would otherwise spend hundreds of thousands of pounds on static advertisements, or PPC.
Leverage the Power of Visual Cues
Every marketing professional knows that visual information is much more powerful than written information. A recent study by MIT neuroscientists found that the brain can identify images that are seen for as little as 13 milliseconds. Even before this finding, researchers and marketers alike leveraged the power of visually engaging and relevant content to communicate quickly with their target audience.
When launching a new product in-store, it’s important to get the word out efficiently and effectively. Automated digital signage is a powerful tool you can introduce. Using the power of digital signs, you can install high-brightness displays in the windows, upload promotions for the new product, and wait for footfall to increase and for customers to flood in.ย
Versatile Marketing Opens New Avenues
Digital signage hardware is an extremely versatile tool that can build a better experience for customers and users wherever they are.
Letโs explore all the ways you can use freestanding digital signage kiosks.
- Allow customers to browse. Upload product catalogues to interactive freestanding kiosks to create another avenue for customers to browse through your products. You might have seen these kinds of kiosks in fast food chains, but they are also great for cinemas, department stores and anywhere that has multiple product offerings.
- Encourage communication. If you invest in touchscreen kiosks, you can post polls and questionnaires to gather information about your target audience. Build rapport with customers by creating a short feedback quiz, giving you insight into customer behaviour.
- Direct customers to the right place. Freestanding kiosks act as touchpoints for customers and visitors who need directions. You can upload an interactive map and FAQs to make wayfinding easier for customers.
- Upload marketing materials. You can upload promotions, graphics, social media reels, and videos to freestanding kiosks. If you strategically place a kiosk in your audienceโs line of sight, you can capture their attention and communicate vital information.ย ย
Remember, freestanding kiosks can be placed indoors and outdoors, which makes them even more versatile.
Examples of Reception Digital Signage
Reception digital signage is another use case of automated digital signage. Reception areas are midway points that intersect across the corporate, retail, and entertainment industries. Reception areas are great spaces for digital signage, across a variety of industries.
- Broadcast your brand. Upload your tagline, brand ethos, or your brand logo to present a cohesive welcome screen to visitors.
- Impress visitors. Shout your business’s achievements from the rooftop! Eye-catching infographics, pictures of happy customers and employees, and recent news stories all have the power to impress guests and potential customers.
- Wayfinding. Personalise your digital screen with unique directions depending on the occasion. Upload a straightforward floor plan for regular visitors, and switch to specific directions for one-off events.
Reception areas are sometimes overlooked, but with digital signage solutions, you can turn these spaces into vibrant, engaging areas that captivate visitors and showcase your brand effectively.
Examples of Corporate Digital Signage
Digital signage solutions are not just for the retail industry. With new tech advancements being made every day, effective digital communication is the backbone of the corporate world. Corporate digital signage can boost productivity, create a sense of community, and even improve employee morale.
More and more business owners are investing in automated digital signage solutions as a cohesive solution to their employee communication problems. Need to communicate a message quickly? Want to welcome a new employee to your team? Or even celebrate birthdays and internal successes? Digital signs are the solution.
Here are our favourite examples of corporate digital signage.
- Internal news feeds. Update your team on current events with the help of automated digital signage. You can upload urgent information about meetings, reminders about upcoming deadlines, and celebrate successes within each department.ย
- Social media feeds. Something as simple as a social media feed can make a significant difference. A dedicated content manager within your organisation can commission and curate engaging content. You can show photos and videos from recent company projects, share news about employee social events and even give the employee of the month a shoutout.
- Welcome signs. Welcome signs are a fantastic addition to office environments, setting a positive tone for the day and creating a welcoming atmosphere. They also help strengthen connections with employees, creating a sense of community.
You can read about more of the benefits of workplace digital signage on our blog.ย
Frequently Asked Automated Digital Signage Questions
What Is Smart Digital Signage?
The prefix โsmartโ is the modern-day way of saying that something has surpassed its predecessor. Just as smartphones left flip phones in the dust, smart digital signage is quickly replacing static signage and more traditional methods.
Here is what you can expect from smart digital signage solutions.
- Automationย
- Remote accessibilityย
- Versatilityย
In short, smart digital signage screens allow you to distribute personalised, static, and dynamic content across multiple screens at the same time. It’s the latest progression in digital signage.
Smart digital signage is also referred to as automated digital signage.
What Is Dynamic Digital Signage?
Dynamic digital signage is also known as interactive digital signage. Essentially, these signs change based on your input.
The chances are that you have used a dynamic sign without realising it. If you have ever input your order into a freestanding screen at a fast food chain or tapped on an interactive map to find your way around a shopping centre, you have used a dynamic digital sign. These signs are a combination of modern screen technology and advanced signage software.
Dynamic signage displays are brilliant for business owners who want to streamline their processes, communicate with customers, and capture valuable data.
Whatโs next?
In conclusion, automated digital signage is a game-changer for businesses looking to modernise their communication and marketing strategies. From boosting engagement with personalised content to offering versatile tools like interactive kiosks and dynamic displays, it opens up endless possibilities. Whether itโs enhancing customer experiences in retail, streamlining employee communication in corporate settings, or transforming reception areas into visually captivating spaces, digital signage delivers tangible benefits. By embracing this technology, businesses can stay ahead in the digital age, creating meaningful connections with their audiences while improving efficiency and brand visibility.
Contact us to automate and modernise your digital communication.
