Digital signage for sports clubs is spreading from clubhouse to clubhouse, popular across a variety of sports.
We love working with clubs and organisations of all sizes, empowering them with technology that enables them to share their passions and create modern exciting spaces where players can come together.
“The team at TrouDigital are very creative and supportive. Their product is very easy to install and to tune to the needs of the client. Our members are impressed and it helps them feel more engaged with the club. This is the best system on the market for many reasons and I have no hesitation in recommending them.” – Iain Burns, Desborough Bowls Club
Installing a digital screen at your venue opens up a wide range of opportunities:
1) Scoreboards, leaderboards and fixtures
Whatever the sport, competitive players are always interested in scoreboards and leaderboards. Many clubs rely on old-fashioned chalkboards or whiteboards to publish results. While there’s nothing wrong with this approach, going for a digital display instead has a number of advantages. Our digital signage for sports clubs allows you to link spreadsheets designed as scoreboards to a screen. Results can then be easily updated, even from a mobile phone, and instantly added to displays in a clubhouse. Alternatively, they can be sourced from or synced with results published on a website. Different leaderboards can be managed for different age and gender categories rotated to save space and played at assigned times e.g. for juniors during junior lessons.
A clubhouse screen can serve as a club calendar as well as a leaderboard. Fixtures usually listed on a website can be embedded on a display so physical visitors can stay up to date. Making fixtures widely known has a huge positive impact on attendance, for both players and spectators.
2) Club, league and player information
Whether a club is a century old or recently established, sharing information about its history or operation is a great way to create a sense of community among members. Digital signage for your clubhouse allows you to share updates with members and visitors, acting as a superior noticeboard where messages can be scheduled in advance.ย
Similarly, it can be a great platform to share information on local sports leagues or even the performances of the top players at the club. Presentations on players that have made the most appearances, scored the most goals or shot the lowest round can introduce a fun competitive element.
3) Welcome away teams and visitors
Being welcomed by a digital display as an away team or visitor can help shape a positive visit. With fixtures usually arranged long in advance, it is easy for clubs to pre-program welcome messages to different teams, adding a unique personal touch. The same display can serve practical functions, such as giving directions to facilities and changing rooms or highlighting which court or pitch a game is being played on.
4) Venue information
Similarly, screens can provide other crucial venue information, such as the location of fire exits, disabled access or parking regulations. Sometimes clubhouses have kitchens that can be used or rooms that can be hired for private functions and events. Showing information about how to hire a facility on a digital display can be an effective way to increase their usage.
5) Autonomous registration
The most modern sports venues are investing in touch screens. One of the most beneficial use cases of an interactive tablet or kiosk is installing it as a registration point for members and visitors. This is a more effective method for autonomous registration than signing a physical visitor book that can get lost or spoilt. It also saves the time of administrative staff, enabling them to focus on more significant tasks like taking bookings (itโs worth noting that interactive screens can provide this functionality too!). Creating a digital record of registration empowers sports clubs with better information on attendance and usage, helping them to make better operating decisions.
6) Boost sales with special offers
Digital signage for sports clubs has a tangible return on investment when it comes to increasing sales of membership, tickets, merchandise, food and drink. Digital displays are ideal for promoting special offers, such as membership packages, tickets for upcoming games or merchandise sold in an on-site shop. Those having just paid to watch a game are equally the most likely purchasers of tickets for next weekโs match. The technologyโs capacity for programmatic messaging means promotions can be deployed at specific times of the year. This enables seasonal marketing, which is an effective tactic to connect with spectators and players.ย
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For sports venues with an attached bar or restaurant, a clubhouse screen is even more valuable. It can act as a restaurant menu or specials board, on top of serving the other nine functions described in this post.
7) Promote lessons, tournaments and events
In addition to boosting merchandise and restaurant sales, digital signage for sports clubs can be deployed to promote lesson uptake and club events. For example, parents coming into the clubhouse to collect their kids from a party might be targeted with special offers on junior lessons or equipment. If the club is hosting an event, such as an award ceremony, the word can be spread through the clubhouse screens. A touchscreen device would even allow players/spectators to register for events, such as tournaments.
8) Local advertising
Sports clubs are often at the heart of local communities. This creates a huge opportunity for local businesses to connect with their target audience through digital screens at club venues. Clubs can partner with these businesses, where digital signage messaging can be a significant part of the value exchange. For example, the club could advertise a food truck company, who in return serve food at the clubโs events.ย
The club could even find businesses that pay to advertise on their screens, transforming the clubโs digital signage into a viable revenue stream.
Whatever the size of your organisation, deploying digital signage and using it as an advertising platform is well worth looking into.
9) Images and videos of gameplay
One of the strengths of deploying digital signage for sports clubs is the ability to upload images and videos in real-time. Images taken of gameplay, even on phones, can be sent to screens and shared with others to see. Taking this to the next level, a club might want to record games or compile highlights that can be uploaded. This can make even the smallest of clubs feel professional.
10) The club’s social media
Our final use of a digital clubhouse screen is displaying a sports club’s social media. Nowadays, even the smallest of clubs are on social, posting results and notices to Facebook and Twitter. An online following can be boosted by showing these feeds on a screen, raising awareness for your online presence. If your club interacts with your members through RTs on Twitter, for example, they will love seeing themselves mentioned on screen. Organisations posting images to Instagram can also embed these, making it easy to deploy content to multiple locations. Digital signage is a great way to bridge the gap between the offline and online worlds.
Our Sports Digital Signage Solutions
At TrouDigital, we offer a variety of live-stream functionalities within our digital signage solution, which can be seamlessly integrated into different parts of your stadium or venue. Some of our most popular options include:
Digital Rugby Club Screens
Digital rugby club screens allow you to celebrate team accomplishments, take advantage of advertising opportunities, and build a sense of community around your club. With high-quality screens, the possibilities are endless.ย
Make sure to get creative with this tool. By utilising our integrations and media centre, you can easily incorporate digital signage into your overall marketing and outreach strategy.ย
Digital Signage With Live TV
In your venue, integrating digital signage with live TV provides an easy and effective way to keep audiences engaged. You can run commercials, highlights or segments of popular programming in between the action. This type of content is particularly effective when positioned near concession stands or other areas of the stadium where people often have to wait in line.ย
Digital Perimeter Boards
Adding perimeter boards throughout your arena makes it easy to provide fans with important updates and information. You can use these screens to keep audiences engaged with the action while they step away to grab a snack or use the lavatory. After all, you donโt want them to miss seeing a big goal that changes the tide of the game.ย
Digital Wayfinding
Sports arenas are large and complex to navigate, especially for first-time visitors. Fortunately, you can get people where they need to go by using digital wayfinding tools. Since our tools are easily customisable, you can alter directions before and after events.ย
For instance, during pre-game, you can display directional arrows or maps to key areas, like concession stands and the merchandise booth. Post-game, you can reverse course and direct people towards the exits.ย
What Types of Stadiums Can Our Screens Be Used At?
Our digital perimeter boards can help elevate fansโ experiences at any indoor or outdoor arena or stadium, whilst our dynamic displays and video signs are designed with versatility in mind. We ensure that professional sports stadiums, rec-league parks, and every type of facility in between can take advantage of our interactive solutions.ย ย ย
But are video signs right for your audience and fans? Absolutely. Thanks to our digital signage software solution and accessible products, itโs easy to integrate virtual signage into your event venue.ย
Our solutions support high-quality content and seamless integration with your existing media tools. You can stream live events, connect with fans and generate real revenue with our easy-to-use digital signage platform.
The increasing popularity of digital signage for sports clubs is understandable given its versatility. If you think your sports club is ready to advance its communication, get in touch today!
Call us onย 02380 981110 or emailย info@troudigital.com.
