Events such as graduations, weddings, birthday parties and corporate affairs need to run as smoothly as possible to ensure they are memorable for the right reasons.
At large events, issues such as knowing what the day’s agenda is, where the guests can find refreshments and where other events will be held such as receptions and after parties. These are problems digital signage seeks to solve.
An event screen or projector can also be used as an aesthetically pleasing, entertainment tool, showing videos and pictures of guests, family or keynote speakers at the events. This blog post will identify 5 top uses for digital screens at events.
1. Wayfinding
At large events such as weddings, the guests are unlikely to have ever been to the venue before and can easily get lost. With digital signage, screens or interactive totems can be placed around the event so guests can find out exactly where they need to go. For example, if the reception is going to be held in the ‘west wing’, guests can search the location on a map and find out exactly where they need to go. Outdoor wayfinding screens would work perfectly at pop-up events such as festivals and fairs where people are always getting lost and losing their bearings trying to find the toilets.
2. Food Menus
Guests at events are more than likely to be feeling hungry at some point during the day. Therefore it is important to entice them with delicious-looking food on attractive, easy-to-digest menus. Digital signage doesn’t just mean creating a static menu graphic and having it up as a normal menu board. It’s more exciting than that. Digital event screens allow your creative side to let loose! Let refreshing water droplets run down the side of a cool glass for a mid-summer event. Or display the steam coming off a delicious roast dinner.
3. Entertainment For Guests
Event screens or projectors can be used as much as an entertainment tool as a practical one. Digital signage allows any content you can imagine to be played around the event. A great example of this would be at a wedding reception. During the party, digital screens can display happy, funny or embarrassing pictures of the bride and groom or their guests. This gives people a great talking point where they can reminisce on past memories and talk about each other stories. It is a great way to add to the uplifting mood the wedding brings. At events like festivals, the obvious choice for content would be music videos or live streams of the stage.
4. The Day’s Agenda
Events can be absolutely jam-packed with activities that are both hard to keep up with and unmissable. For somebody’s special day or a corporate event, you want the full experience and do not want to miss out on anything. This is where digital signage comes into play. Agendas can be presented in a dynamic fashion that gets guests and attendees excited and ready for what’s next. Pictures and links can be embedded for each event so they can see exactly what the event is about and what they can expect from it.
5. Checking in
If your event requires attendees to check in or notify you that they have arrived, digital signage can be an effortless solution that can save time and staff costs. By simply placing a kiosk at the entrance, guests are able to check themselves in and be directed to where they need to go. This can be helpful for tracking attendee statistics or knowing how much food needs to be made etc. Self check-in is a nice feature that helps keep the event running smoothly and efficiently.
