5 Reasons To Use Digital Signage For Theme Parks

Theme parks can be huge places with lots of activities and events going on. The attraction industry lives on customer satisfaction, meaning it is paramount that theme parks utilise all means necessary to ensure supreme satisfaction.

There are many obstacles that theme parks need to overcome which fortunately digital signage solves. This blog will highlight how digital signage for theme parks can deal with these obstacles and how the technology can enhance customer experience and satisfaction.

1. Navigation

If you have ever been to a theme park you know the feeling of getting lost, not knowing where the toilets are, where the next ride is or where the fresh doughnut stand is hiding. And with some UK theme parks being over 200 hectares large, it is crucial that there is an easy to use system in place to assist with efficient navigation.

When using digital signage for theme parks, you can install digital kiosks around the park and also screens on surrounding walls and buildings. The digital kiosk allows your guests to easily see where they are at the park and find out exactly where they need to go with no fuss or confusion. These digital kiosks are also interactive which could display animations to further engage younger audiences. For example, if there is an on-site zoo a monkey could drop down and say ‘the monkey feeding show at monkey HQ’ giving the guests direction on where to go.

child looking at map

2. Advertising Promotions

With so many things to do at theme parks there simply isn’t enough room to stick posters up everywhere with every deal and promotion going on. Besides, posters can make a park look cluttered and messy, especially when they become weather-worn or outdated as changing them is a huge task.

Instead, you can place a few digital screens that neatly display all the information in an attractive manner. Again you can make these promotions even more effective in comparison to static, printed posters. For example, when displaying promotions for things such as fast tracks you could have an animation of the roller coaster rushing past showing how fun the ride is before displaying the cost. Digital signage can also display live wait times which are extremely helpful for the guests planning their day.

For more information on how a digital signage network could generate you an additional revenue stream, please check out our detailed sponsorship guide.

man walking inside mall collage

3. Cut Down Paper Usage and Help Save the Environment

With our forests becoming increasingly desolate due to deforestation, causing a knock on effect to our climate. It is important that we all try and act a bit greener and try and save our trees and forests.

A large contributor to paper waste is the continuous use and changing of paper posters. Theme parks are likely to have 100s or even 1000s of poster points dotted around the large parks, which need to be updated and changed on a frequent basis. Instead, just one digital screen will drastically cut down the usage of paper, increasing the environmental friendliness of the theme park. Which can be a draw for some guests who want to support businesses that are doing good for our environment.

From a usage perspective, the ability to remotely update screens makes the lives of staff so much easier than physically walking around to replace posters.

high-angle photography of green trees

4. Health and Safety

Digital signage for theme parks is a great tool in ensuring all guests are informed about any health and safety information that they should know about. For example, on the unfortunate occasion that someone ate a large lunch and thought it would be a good idea to ride the fastest roller coaster on site, and the ride needs to be closed for cleaning for a while. The screens around the park can instantly display a short health and safety message to inform customers that they should avoid that particular ride for 1 hour to ensure their day continues to run smoothly.

Alternatively, if the theme park has an on-site zoo digital signage can be an effective tool to alert guests if an animal has escaped, displaying exactly what they need to do and where to go.

brown and black tiger on log

5. Weather

Ultimately, the weather can be the most important factor in determining whether the day is a success. Unfortunately, digital signage software can’t change the weather. However, it can help your guests prepare for it! There is nothing worse than joining a 2-hour queue and halfway through the heavens open, and you are caught out. Completely unprepared and soaked.

To fix this problem, digital screens can show live weather updates and let guests know how long it is until it is expected to rain. If it is going to rain soon, the digital screen can point the guest in the direction of where they can buy ponchos, rainjackets and umbrellas.

time-lapse photography of rain

In conclusion, there are many ways in which you can use digital signage for theme parks, that will certainly enhance their satisfaction and will add to the magic they experience on the day. From digital screens that not only look great but attractively promote products and events to standing digital kiosks that will get your guests going to exactly to where they need to be.

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