Digital signage can be an effective way for an organisation to communicate with various stakeholders.
In order for it to be successful, however, it is essential that there is someone who is overseeing the process – someone who is able to create, monitor, and adjust the digital signage strategy.
This is where a communications champion comes in.
By having a dedicated communications champion on board, an organisation can ensure that its message is delivered in the most effective and impactful way. They will also be able to monitor the effectiveness of the campaigns and make necessary adjustments to ensure that the companyโs message is not only heard but also understood.
What is a communications champion?
A communications champion is a person who takes the lead in promoting and managing effective communication processes within an organisation. They specialise in creating strategies that help the organisation to engage effectively with its customers and employees. They may also be responsible for creating and maintaining a corporate communications plan, helping to create and deliver messages, and assessing the effectiveness of communications.
What is the role of a comms champion?
The role of a communications champion is not limited to internal communications. They can also play an important role in external communication, helping to ensure that the organisationโs message is clear and consistent.
The communications champion needs to understand the goals of the organisation, the target audience, and the desired outcomes of the communications process. They need to be able to identify opportunities for improvement, create strategies that will help achieve these goals, and monitor progress to ensure that the goals are being met.
A successful communications champion requires strong interpersonal and organisational skills. They need to be able to collaborate with all stakeholders, including customers, employees, and partners, to ensure that everyone is kept up to date with business-critical information.
They are responsible for creating a clear and consistent message that meets the needs of the organisation. By understanding the needs of different stakeholders, they can develop strategies that ensure that the message is delivered effectively.
By effectively communicating a message, a communications champion will be able to ensure that employees and customers have a consistent understanding of the organisationโs mission and goals. This consistent message can help to build loyalty, trust and commitment.
What role do communications champions play in digital signage?
Communications champions are essential for organisations that use digital signage to communicate their message. They can help organisations to define the message that will be communicated on digital screens, as well as how to best deliver the message. They can also help to identify what type of content should be used, such as videos, audio, graphics, and text, to ensure that the message is effectively communicated.
Communications champions can also help organisations identify the best placement for digital signage and use the technology in the most effective manner. They can help create strategies for reaching different audiences and ensure that the message is displayed in the most impactful way.
They will use digital signage software to manage the screens and push effective content to employees and stakeholders. The communications champion can ensure that the organisation is able to communicate its message in the most efficient, attractive, and impactful manner. Furthermore, they will be able to monitor the effectiveness of the campaigns and make adjustments as needed. All of this makes a communications champion a critical part of any organisationโs digital signage solution.
How do you select a communications champion?
When selecting a communications champion, it is important to choose someone who is knowledgeable about the organisationโs mission, goals, and values. They should also be creative and have an understanding of the needs of the organisationโs stakeholders. It is also important to select someone who is organised and has the ability to work collaboratively with other departments and employees.
Finally, they should have the desire to improve communication within the organisation and to ensure that the organisationโs messages are heard.
Final thoughts
Having a communications champion on board is essential for organisations that take advantage of digital signage to communicate their message.
Comms Champions are responsible for creating a clear and consistent message that meets the needs of the organisation, as well as ensuring that all stakeholders are kept up to date and the message is effectively communicated.
They also play an important role in helping the organisation identify the best placement for digital signage and in utilising the technology in the most effective way.
Want to supercharge your internal comms strategy with screens? Speak with our team today!
