Digital signage is the solution to revamping your opticians. From a digital optician window display to an interactive product catalogue, innovative digital signage can revolutionise your store. Whether you want to advertise products or explain a specific eye disease, electronic screens around your opticians have many benefits; they are affordable, effective, and attention-grabbing.
As more and more opticians turn to digital displays, this blog explores 5 innovative ways your store can utilise digital signage for opticians. These solutions can help boost sales and appointments, improve customer satisfaction, and inform and entertain customers and patients.
1. Digital Optician Window Display
Dynamic advertising in shop windows attracts and sells. Most opticians rely on static eyewear in the store window to represent their store and draw people in. These displays often lack individuality and excitement. Yet with a high-brightness, eye-catching digital optician window display, products and services will stand out for every passer-by to see.
Due to the multimedia capabilities of digital signage, images and videos can bring products and services to life. Video marketing is a great way to capture attention; 78% of video marketers claim video directly increased their sales, and 84% of people say they have been convinced to buy a product or service by watching a brand’s video. These statistics reveal the benefits of optimising your use of video and how multimedia digital window displays for opticians can increase conversion rates and sales.
Moreover, a digital optician window display can present your best offers and promotions. The cost of new glasses often deters people from making a purchase, yet by making clear your attractive promotions, such as “sale on now” or “buy one, get one free”, even passers-by will be intrigued. Research has shown that almost half (48%) of shoppers admit a discount has sped up a purchasing decision, so optimise this potential by displaying promotions on your optician window display.
A digital optician window display will make your store superior to competitor’s and encourage potential customers to choose your opticians. From its window, digital signage will make your store look modern, knowledgeable, and dynamic.
2. Enhance Customer Experience With An Interactive Product Catalogue
Opticians are packed with eyewear, different brands, styles, fits, and more. It is often difficult for customers to know where to start in the sea of glasses. Solve this customer cluelessness with an interactive product catalogue.
Using a game-changing touchscreen digital kiosk, customers have the power to browse all of your products at their own pace in one place and take control of their shopping experience. This catalogue can provide filter options, such as colour or cost so that customers can find the eyewear they need and want. A digital kiosk would provide all product information, allowing customers to make well-informed purchase decisions without leaving the store. This signage will also save staff time typically spent explaining products to customers, increasing staff productivity in other areas, such as stock replenishment.
Additionally, interactive product catalogues can integrate e-commerce. As a result, when a customer finds the glasses they want, they can either ask a staff member to find the item and pay at the till or checkout directly on the digital kiosk. An employee would then be alerted to bring the product to the customer. If the product is out of stock, this e-commerce feature ensures sales are not lost and can set the product up for delivery or click and collect.
Like a digital optician window display, an interactive product catalogue has many benefits. Most significantly, to boost sales and enhance the customer experience.
3. Entertain In The Waiting Area
For many, waiting to see the optician and have your eyes tested can be a nerve-wracking situation. A waiting room with few distractions can increase this anxiety, as well as bore patients. As a result, providing entertainment in the waiting area is vital.
Digital signage for opticians can provide the solution to this. With multimedia capabilities, digital signage can display interesting and reassuring content to keep patients both distracted and entertained while they wait. This content can include live TV using the streaming widget, customer testimonials via social media, or even pre-prepared videos. Rotate these videos on a playlist, including content such as how eye tests work, facts about your eyes, or store-specific information. Alternatively, if you know children are coming in, use the scheduling functionality of digital signage software to queue cartoons to improve their waiting experience.
Moreover, as in the optician window display, line up promotional content to be displayed amongst entertaining videos. This scheduling will subtly promote your products and services without overwhelming customers.
Waiting room digital signage for opticians can reduce perceived waiting time by distracting customers and reducing nerves. As a result, adopting an electronic screen has multiple benefits for both customers and staff.
4. Advertise Products On Digital Signage For Opticians
Opticians are not only the site of eye tests; they aim to sell products. Advertise in-store to boost sales. In particular, as eyewear goes out of fashion, draw attention to new products and what is “hot” so that the very best products stand out.
Locate digital advertising displays around your store, including in your optician window display, to promote products. These high-brightness, attractive screens can capture the attention of patients simply visiting the optician, those who planned to buy glasses from another store, and those just looking around. Alternatively, position digital advertising kiosks on customer walkways to encourage patients to browse the shelves.
Significantly, utilising digital signage for opticians to present image and video product advertisements in-store allows customers to see what specific eyewear actually looks like on another human being and not just the shelf or in the mirror. Choosing eyewear is an important decision; you want it to last. Picking the right product is, therefore, critical. This multimedia in-store advertising can improve sales by encouraging customers that their choice is correct and looks good.
Also, use in-store digital advertising screens to display real-time promotions to customers. Rather than allowing posters to go out of date, use digital signage software to make changes to on-screen content either immediately or scheduled for a specific time. People are motivated by signage that induces urgency; it creates the psychological fear-of-missing-out (FOMO). As a result, use phrases such as “limited time only” and “until 5pm today” to boost sales.
Advertising products on digital optician window displays and in-store screens places the very best products and offers in front of potential customers, increasing the chance of conversions.
5. Inform Customers With Digital Signage For Opticians
After years of studying, opticians know their stuff. They also want to share this knowledge because they see the importance of educating others about their eyes. This information could be on potential eye diseases or even the highest-rated eyewear from a professional’s point of view.
Constantly repeating information or sharing knowledge on a mass scale is tricky when an optician works all day. Digital signage for opticians can combat this problem with efficient and streamlined communication throughout the store. Use a digital screen to expose symptoms of eye disease or how to work out if you are losing your eyesight. Alternatively, inform customers about your own staff, their qualifications, their background, their hobbies – humanise the optician behind the ophthalmoscope.
By informing your patients and customers, you demonstrate that your store is more than just a place of eye tests and glasses sales, but one that contains industry-leading and industry-forward professionals. This information will prove the superiority of your store above competitors to potential customers. In fact, 81% of customers state that they need to be able to trust the brand to buy from them. Therefore, increasing store trust through informational digital signage is the way forward for revolutionising the perception of your store.
This informational content can be created from one central location using digital signage software and displayed across multiple screens, such as in your waiting room, on your digital optician window display, behind checkout, or around the shop floor.
If you have any questions related to digital signage for opticians, speak to an expert today. Call our friendly team on 02380 981110 or Email info@troudigital.com for a no-obligation consultation. Alternatively, click the button below.
