Digital Signage Design – 5 Tips to Improve Engagement With Your Screens

Digital signage design doesn’t have to be difficult or time-consuming to look good.

Our drag and drop software allows anyone to achieve great results. We have put together some of our best digital signage design tips, to make sure you are maximising engagement through quality design.

Make the most of templates

A blank canvas can be daunting, and it is so easy to be overwhelmed by the options available to you.

Of course, your digital signage design can go in several directions, and this is why we believe that it is most time-effective to start with a basic template. This way, you can jump right into creating your content and designing how you want to portray it. A template is simply a basic structure of sections to which you will add your content.

Templates can take away time spent making an image or video central, or chopping and changing your design to make it aesthetically pleasing. You can establish the colour scheme of your digital signage design, and set a clear layout for your digital screen. If you stick to a general template for each creative your consumers will be able to focus on the content, and not have to adjust to the changes in layout.

digital signage design

Stay on brand

It is crucial to maximise the information the consumer is taking in, as ultimately, your aim is to engage potential customers and keep their attention. Therefore, it is very important to have your content representing your brand.

Your consumer needs to know that you are responsible for the content they are consuming, so you must have your logo clearly displayed. You should also use your brand’s colours, and even a font you have used regularly before in your digital signage design. We suggest that you use the exact HTML colour codes to use the brand colours you have on your website. This small attention to detail will ensure your digital screen looks professional.

It is great practice to have brand consistency across all of your creatives.

Do not overcrowd a creative

Our drag-and-drop digital signage solution has amazing features, but do not get carried away in trying to use them all at once! Crowded slides will prevent your content from being consumed in the best way.

Less can be more. You can attach a message or purpose to each creative you have, this way you are putting the message across clearly. After all, a digital screen is like a slideshow for your business, if you want to emphasise a point, or if you are proud of a video, make it stand out on a single creative.

Just make sure you keep a basic template structure with your logo and brand colours consistent on each slide. You want to make sure that however many creatives a consumer has the time to see, that they know exactly who is behind the content provided.

digital signage design

Get more eyes on your video

Make sure you use the full capabilities of a digital screen to display your content in the most appealing way. One of the best features in digital signage design is that you can embed a captivating video that turns heads and looks professional. Videos can give a lot of information in a very short amount of time, which is perfect for maximising the information people consume when watching your screen. You might not have long – make it count.

Animate boring text

Digital signage is not a static medium. Your text does not need to be plain and boring. Use scrolling text to display text moving up, down or across. This is a great way to display your social media pages and contact information, roller text is very effective at utilising the space you have available to you on a creative. Roller text can capture attention and keep people engaged in your screen for longer. 

digital signage designWhatever digital signage solution you are using, we hope our 5 digital signage design tips will put you on the right path to creating fun, engaging content that you will be proud of.

If you have any questions or would like to hear more about our solutions, get in contact!

Call – 02380 981110 or Email Us – info@troudigital.com

Want to see our drag & drop editor in action? Book an online demo!

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