The difference between achieving effective or ineffective, or worst still unsavoury, digital signage can be less than you think.
Choosing the right provider will set you off on the right foot but there are faux pas anyone can make that can spoil even the best platform.
When you work in the industry, it’s hard not to notice and scrutinise all the signage you come across in daily life. Drawing on this insight, we want to share our tips on digital signage best practices – advice we hope will be valuable whatever your chosen solution.
When you jump into a studio editor or design software, it is easy to be intimidated by the possibilities of a blank canvas. Before you go and start adding images and text at random, it’s a great habit to design or borrow some kind of template first. By template, we mean a background that establishes your colour scheme and divides up your screen into sections for your elements to then fill. Something simple like these:
With pre-allocated spaces for a heading, slideshow of images, Twitter feed etc, you can easily delegate out the task of content creation to anyone, without them needing an eye for design. Repeatedly using a handful of templates offers enough variation to make your content interesting, while achieving the degree of consistency necessary to make your transitions seem smooth.
Related to the consistent use of templates, it is crucial your digital signage stays on brand. You should treat your screen designs like you would pages on your website. Don’t try and approximately match colours by eye – make sure you use the exact HTML colour codes.
The same goes for font. While some more restrictive solutions might only offer a limited selection of fonts, you really shouldn’t settle for the disparity. If you can, upload your own fonts to ensure your screens blend in well with any other collateral you might have on display.
When you’re exploring options like integrating your social media, it’s easy to forget the absolute basics like adding your logo but small touches like this make a big difference.