Can I Afford Small Business Digital Signage?

Apr 3, 2017 | Digital Signage

Lee Gannon

Lee Gannon

TrouDigital started with a vision to make digital signage accessible to everyone.

We believe businesses of all sizes and sectors can help achieve their goals through the technology – whether that might be increasing sales or improving internal communication.

Often our most creative clients are those deploying small business digital signage. We thrive on the feedback we get from our smaller partners, whether it’s an estate agent ringing to tell us they’ve just made their first sale, or a school pleased to receive compliments about their signage on an open day.

“I’m a small business, can I afford something like this?”

This is a question we hear a lot from almost apologetic small business owners. They see a screen in a household name retailer or chain of restaurants and wondered whether they might be able to deploy something similar. Our answer is yes.
Gone are the days when digital signage was the reserve of large corporations with bottomless marketing budgets. A contributing factor for this has been the fall in the cost of screens. The reality is ‘digital signage displays’ with built-in media players are overkill for most, if not all, applications. Small businesses will find today’s standard TV monitors more than adequate when paired with an external media player through HDMI. A great way to keep costs down is to repurpose existing TV screens as digital signage does not require the latest models or 4K quality.
Beyond sourcing a screen for your signage, TrouDigital keep things simple with an all-inclusive affordable pricing package. Our small business digital signage costs £25 per month and includes license fees, an Android Micro PC (or alternative media player), installation, support and training. If you would prefer to pay annually or even up front, TrouDigital can always be flexible. A lot of the small businesses we support tell us their budget and we do our best to meet their needs through a one-off payment that includes buying one of our media players to keep.

We love working with small businesses because it’s often these deployments that have the greatest impact. If you’re curious about whether the technology could be for you, don’t hesitate to get in touch as we’d love to hear about your business and project.

Can I Afford Small Business Digital Signage? TrouDigital

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