RFID tags are a powerful addition to screens that can be a catalyst for audience engagement. Through digital screens, organisations can get their messages across to their desired audience where and when they matter most. However, despite the advantages that digital signage offers, there can be times when additional elements are required to complete the experience.
Many may have heard of RFID digital signage but are not fully aware of what it entails. Radiofrequency identification has been prevalent in many industries for several years. Examples include the recording of inventory allowing for better stock rotation, but this is not the only use of RFID technology.
Although RFID technology is used passively in many industries, it has allowed businesses to become more creative regarding communications and interactive experiences. As such, the global RFID technology market is expected to be worth $40.5 billion by 2025.
RFID digital signage can be used in many ways. It offers the same benefits as other forms of digital signage, in that it can be tailored to offer numerous messages in many environments.
However, the RFID element allows an organisation or business to have more options regarding personalisation and immersion.
How Does RFID Digital Signage Work?
The inner workings of RFID technology can be deemed complicated, but the implementation of the hardware couldn’t be easier.
RFID digital signage consists of two additional components that are usually dormant from a typical digital signage project; RFID tags and RFID readers. The tags contain data that will be communicated on screen following an interaction with digital signage. Essentially, a user will touch the RFID tag on the RFID reader, which will trigger specific content to play on the screen.
For a museum, this could be an RFID tag attached to a whale. When a user touches the whale (with the RFID tag) on the RFID reader, the screen will be triggered to play a video about the whale, or content that features facts.
As you would suspect, there are many benefits to yield when implementing RFID technology, and as with conventional digital signage, can be used in several industries.
The Benefits of RFID Digital Signage
The benefits of RFID digital signage depend on several factors. However, one benefit many will recognise is the amount of time saved through automation.
The fact that specific digital signage content can be applied to the RFID tag ensures that those interacting with the signage are given all the information they need in real-time. The software used to create these experiences are not industry-specific, so can be tailored to meet the needs of a business or organisation without it feeling out of place. When a user picks up a tag or an object with an integrated tag, they know what content they will get on-screen when activating the tag.
Another noteworthy benefit of RFID screens is that they can eliminate human error in most instances. The information relayed to the user will be connected to the tag, so there is little chance of a person being misadvised or misguided.
There can also be an instance where RFID screens are used to provide insights to users. The access to real-time data means users can make better decisions, which streamlines operations for a business or organisation.
Lift and Learn Technology
Museums remain integral in the preservation of history, but this doesn’t mean there isn’t a place for new technologies. Introductions of new technology can help enhance the visitor experience and extend museum offerings. In most museums, visitors are able to interact with exhibits. In other instances, exhibits will be unavailable. Therefore, an alternative is needed to ensure visitors are still getting a fulfilled experience.
With lift and learn technology, an interactive element can be added to exhibits when visitors interact. For example, an exhibit fitted with an RFID tag can offer information regarding the exhibit in an entertaining and educational way. This can encourages further investigation of other exhibits. This can be accomplished in the form of facts or videos.
In instances where visitors cannot interact with exhibits, RFID screens can be used instead. Copies of the exhibit can be lifted that detail information about the piece, without fear of breakages.
The interactive element of RFID digital signage also ensures that the visitor gets full value from the experience, despite the limitations in place.
Other educational organisations can also use RFID digital signage. We’ve already covered the top five uses of library screens, including an RFID option for libraries wanting to bring their stories to life. This allows for more immersion when conducting reading groups.
The addition of RFID technology can allow businesses and organisations to better tailor the experience a person has.
Often referred to as a digital signage trigger. The RFID element of digital signage can add content relevant to the action taken.
For example, guests to a convention could be given a card with an RFID tag. When connected to digital signage, offers a personalised message and content relevant to that person when tapped on a reader.
The adapting of RFID technology allows a business to harness the full potential of digital signage. With the technology, they can create a series of immersive and informative experiences with ease.
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