For many, a trip to the salon is a luxury past-time. It’s a chance for someone to take an hour, maybe a few, out of their hectic schedule, unwind and leave feeling good.
Men and women spend a lot of money on visits and therefore deserve the best possible experience. Digital salon signs not only add to this feeling of luxury, they have real benefits for salon owners too.
Show tailored beauty content to clients
Many salons are yet to even invest in a TV for their clients, leaving them to read beauty magazines (which are often unacceptably out of date) or resort to bringing a book from home. When there is at least a TV up in a salon, hair dressers or beauty practitioners tend to just leave a music channel on for some background noise. Both alternatives can leave clients feeling bored and neglect the serious opportunity that is access to your clientele’s attention.
Digital salon signs allow practices to show tailored beauty content that they know will be of interest to their customers. Beauty tutorials are extremely popular, for example, and relevant to someone that’s come in for styling. While creating your own videos would be a seriously impressive way to market your salon, an easier option would be to display YouTube tutorials on your screens. Your stylists can curate their favourite channels and share their inspiration with your client base.
Maybe your salon has a gallery of pictures showing clients happy with their new look. If this is the case, you can show off their styles on screen as a testament to your work. If you already have positive Facebook reviews or a following on Twitter, you can also integrate the salon’s social media accounts to engage with customers and let them speak for you.
Promote the salon’s services and special offers
A digital salon screen is a highly effective way to promote your services and special offers. Used as a dynamic catalogue, screen slideshows can cycle through your services, with pictures and video supplementing important information like pricing. If you’re a diverse beauty salon offering a wide range of treatments, it’s probably the case that some clients just come in to get their nails done, while others just for a blow-dry. Digital salon signs are a subtle way of informing your clients about what else you offer, enticing them to try new treatments.
Digital signage in your salon (perhaps in the window) also helps with the promotion of your special offers. If you’re running a 2-for-1 offer on a product range, or a limited time discount on certain treatments, on-screen adverts are proven to increase uptake. An engaging display in the window will be able to pull passersby in, while a screen in your waiting room might encourage clients to pick up a few extra products that are on promotion.
Generate sponsorship money from product suppliers
Linked to the promotion of products is the potential for sponsorship revenue. All stylists have their favourite products and brands, right? Many salons are even affiliated with particular brands or at least operate less formally as distributors. Selling products to complement treatments is a significant source of income for beauty practices. Digital salon screens offer a unique opportunity to attract sponsorship deals from suppliers too.
Some of the larger chains of salons might already have sponsorship deals where they encourage certain lines of product, giving them prime location on their displays, or perhaps having posters up and literature on hand. Having digital salon signs to show product or brand advertisements takes this one step further and is an inviting opportunity for salons of all sizes. Advertisers will pay premium for access to your salon’s customers right at the time when they are most likely to purchase beauty related products. Used in this way, a digital salon screen is a financial investment as much as anything else. Salons can promote their favourite brands and get paid to do so. Digital signage pays for itself in no time.
Display appointment schedules and booking availability
Finally, digital salon signs are a must-have when it comes to organisation. Too many beauty practitioners today continue to rely on a physical booking diary or calendar. And those that don’t still often have to search a database when a customer calls enquiring about making a booking. Digital signage can integrate with a salon’s booking system to improve the transparency between a salon and its clientele. Someone walking in from the street can check to see how busy the salon is before deciding whether to wait for a last minute appointment. Small things like this are greatly appreciated by customers and help address waiting room anxiety if an appointment is running a few minutes behind.
If a salon really wanted to impress, it could invest in touch screen salon signs. With interactive signage, customers are able to check the availability of certain treatments, or perhaps their favourite practitioner. Within seconds, they can book themselves in to pop back later that day or in the week, without having to speak to a member of staff if the team is busy.