In a world that is becoming increasingly saturated in repetitive print media. It is paramount that you utilise the newest technology to stand out and captivate your audience. This article will identify 5 top reasons why digital billboards are worth the investment.
1) Getting Creative To Wow Your Audience
Print billboards are extremely common, blending into the background, falling into the scenery, becoming lost in our minds. These print boards are static, often looking bleak and weather-worn with parts of the large poster destroyed or torn off. This causes the original message getting lost in the process.
New technology, however, allows a bright and large outdoor display to go in the place of a traditional billboard. The possibilities are endless. Not only will the brightness catch potential customers’ eyes, but you can also embed videos that interact with the environment surrounding the screen. An excellent example was when British Airways who came up with the idea to combine their digital billboards with live flights. When a British Airways flight flew over the digital billboard, the current advertisement would be paused and a child would walk onto the screen pointing at the flight. This generated huge amounts of interest for British Airways and the campaign soon went viral. A memorable example of digital billboards used for creative marketing.
2) Captive A Huge Pool of Potential Customers
To increase your conversion rates, you will want to expose your business to as many customers as possible. Data demonstrates digital billboards near cities can reach up to 71% of people driving past each week! Especially if you place them in areas that possess high levels of foot traffic and car traffic. The sheer potential of digital billboards should not be ignored and is a great way to generate more customers. Digital billboards will also get your potential customers talking! This was seen in the British Airways example (above), where the campaign went viral.
3) Long Lasting
We’ve all seen weathered billboards looking worn and left alone for 80 years. In reality, it may have been renewed a few weeks ago. However, it couldn’t handle the constant changing of posters and bad weather. However, when you come across a digital billboard you almost instinctively want to say ‘that looks new’ nearly every time. That’s because these outdoor screens are built to last and will usually have consistent maintenance.
4) Show Many Brands At A Time
The capabilities of digital signage software will allow the user to display an unlimited amount of content. Whereas traditional, static, print media billboards only allow one advertisement can be displayed at a time. Where it will stay for a number of weeks prone to being weather worn. This affects the overall effectiveness of the advertisement. Showing multiple pieces of content is perfect for shopping outlets. Where dozens of shops will all want the exposure. Shopping centres can set up playlists where all the stores are played in a loop. This allows potential customers to know exactly what shops the centre contains.
This also generates another stream of income for the shopping centre. Where they charge a sum to have stores advertise on the digital billboard.
5) Get Your Customer’s Involved
Digital signage software can allow your customers to get involved with the digital billboard. This can be done by linking your social media channels. For example, a football stadium could display pictures that customers tweet at the football club using a hashtag. These photos can be displayed on the billboard with the tweet. This will show how much fun their previous customers had at the stadium.
Digital billboards are becoming the way of the future. Allowing marketing teams to be extremely creative whilst generating important business. Possibilities are endless with digital billboards. Including many other implications and reasons that tell us they are a good investment.