Boost Sales With Retail Digital Signage
Digital signage is the secret weapon of modern retailers. Seamlessly blend in-store experience with dynamic on-screen content to boost sales, attract more customers, and keep them coming back.
A customer-experience tool
Why use digital signage in retail?
Digital retail signage creates distinct experiences helping brands stand out. Displays are versatile, grabbing attention, increasing store traffic, driving sales, & ensure your customers come back. With retail digital signage software, remotely create content & update one or a thousand screens in seconds, all from one central platform.
Benefits of retail digital signage
Increase foot traffic
Retail digital signage turns window shoppers into buyers
Dynamic content on high-brightness window screens captures attention and drives customers into your store. Showcase time-sensitive promotions, timely content, and videos to give them a compelling reason to enter.
Grab customer attention
Connect with your customers like never before
With retail digital signage, highlight in-store promotions, loyalty schemes, and new product releases. Captivate your audience, drive sales, and delight customers with unmissable deals right before their eyes.
An interactive customer experience
Streamline your customers’ journey with screens
Interactive screens give instant product insights, ‘lift & learn’ displays deepen engagement & digital wayfinding boosts navigation. Elevate each touchpoint for a smoother, more enjoyable customer journey.
Types of retail digital signage
We offer a range of digital signage retail solutions to help your store stand out.
High bright digital window displays
Make your content easier to see with high-brightness window displays. Content stays visible & attention-grabbing, even in strong sunlight.
Interactive touch screen kiosks
Increase customer engagement with interactive displays that react to customer actions such as touching or swiping on the screen.
Video walls
Maximise the impact of your content by using multiple screens together to create one large, cohesive display.
Commercial-grade displays
High-performance screens keep your content visible & looking great 24 hours a day, without damage to your displays.
Digital wayfinding totems
Use well-placed screens to help customers navigate through your shop. Encourage browsing and help customers find exactly what they need.
Digital shelf edge label
Use shelf space to display dynamic, live content relating to pricing, promotions or product information.
Instantly connect your favourite 3rd party apps
We offer a range of digital signage retail solutions to help your store stand out.
Why TrouDigital?
The solution loved by leading brands
At TrouDigital, we want every user to get the most out of their digital signage software and digital displays. That’s why we implement ease of use into each and every stage of the journey. From start to finish, we ensure your project is a success.
Easy-to-use software
Easy-to-use software
Plug-and-play hardware
Plug-and-play hardware
World-class support
World-class support
Secure
Secure
Use any screen
Use any screen
Optimise your store
Retail digital signage does more than display content
Your screens go beyond displaying great-looking content. Create deeper relationships with customers, boost sales, encourage repeat business, and create an unforgettable in-store experience. Discover how digital signage is changing retail for the better.
Boost sales
Drive increased purchases with eye-catching promotions and offers.
Enhance wayfinding
Simplify store navigation with digital wayfinding displays.
Encourage repeat business
Motivate customers to return with exclusive deals and tailored content.
Upsell products
Highlight premium options and complementary items, nudging customers to buy more.
Create physical touchpoints
Engage customers hands-on with interactive touch screen displays.
Time-based promotions
Use the power of urgency with limited-time offers displayed dynamically.
Impove customer service
Use screens for FAQs, and product info to elevate the overall service experience.
Promote loyalty schemes
Showcase membership benefits and rewards, encouraging sign-ups and participation.
Amplify marketing campaigns
Extend the reach of your marketing efforts by displaying them prominently in-store.
Stay compliant
Quickly update important information, ensuring your store stays within guidelines.
Share social media content
Bridge the gap between online and offline. Showcase reviews, UGC, or trending posts.
Entertain customers
Use engaging content to captivate and entertain, making their in-store visit enjoyable.
Retail digital signage FAQs
How effective is digital signage in retail?
Digital signage displays are highly effective in retail environments because they can grab attention. Retail is a visual industry and shoppers are much more likely to stop and look at a dynamic digital display than they are a static one. They are also more likely to enter a store that uses digital signage in their window displays.
The other effective element of retail digital signage is its ability to quickly convey messages and influence purchase decisions. Content can be quickly adapted in real-time to maximise engagement. It can also be timed to coincide with limited events and promote time-sensitive offers. This is what makes digital signage such a powerful tool for enhancing customer experiences and driving revenue in retail settings.
What are the main differences between traditional, static displays and retail digital signage?
One main difference between static and digital displays is versatility. Traditional, static displays normally involve printed materials (like posters and banners) that need to be manually replaced to change the messaging. Retail digital signage displays, on the other hand, utilise easily-updated screens or kiosks to show content.
Retailers can use screens to display multimedia content including images, video, social media, web pages, RSS feeds and more. Different sections of a screen can serve different functions and presentations are played in a loop. This also saves space as a whole variety of information can be conveyed with a single screen.
From an administrative perspective, a digital screen is more time efficient than a traditional retail displays since updates can be made from any PC and pushed instantly. There’s no need to dismantle anything – swap content out with a few clicks and stay up-to-date.
Where should you use in-store digital signage?
In-store digital signage should be placed strategically within the retail space in order to maximise its impact. Common placements include: entrances and shop windows to welcome customers and encourage them inside; checkout areas last-minute promotions and product aisles for showcasing items. Digital shelf labels are also useful for showing pricing information that can be changed and updated without needing to be manually removed. Placing digital displays in high-traffic zones, i.e. near popular products or near the checkout, are ideal for grabbing shoppers’ attention and influencing their decisions.
“We’ve been working with TrouDigital for nearly a year now, the screens have definitely helped us to raise our profile and project our branding in our local area. I believe there has been a tangible return on investment and I would have no hesitation in recommending them.”
Andrew Barr | Espresso Design
The easiest way to manage your screens
See how TrouDigital can transform your digital signage.
