In today’s fast-paced business environment, effective communication is paramount. The University of Southampton Science Park, a leading hub for science, technology, and enterprise, recognised the need to enhance its communication strategies. This digital signage case study explores how the Science Park partnered with TrouDigital to revolutionise its communication infrastructure, resulting in improved efficiency and engagement across its expansive campus.
Client Background and Challenges
Spanning 72 acres across multiple campuses, the University of Southampton Science Park is home to over 100 organisations, ranging from innovative startups to global operations. With 20 specially designed buildings that offer premium office spaces, labs, meeting rooms, and cosy cafes, the Science Park invites organisations to explore their possibilities and reach new heights of success.
Despite its success, the Science Park faced significant challenges in circulating timely information to its diverse range of residents and visitors. Traditional communication methods, such as printed posters, were time-consuming to update and lacked the instantaneousness required for live announcements. Additionally, navigating the ever-growing campus proved difficult for visitors, delivery drivers, and new tenants, leading to disruptions and inefficiencies.
Implementation Process
To address these challenges, the University of Southampton Science Park collaborated with TrouDigital to introduce a new digital signage solution. The project involved the installation of five digital wayfinding kiosks placed strategically across the campus. These interactive touch-screen kiosks provided real-time maps, company directories, meeting room availability, local bus timetables, and information on nearby food and drink establishments.
As well as wayfinding kiosks, TrouDigital’s cloud-based digital signage platform enabled the Science Park to manage and update their content across multiple screens from one single interface. This system allowed for the instant circulation of announcements, event information, and other important updates, significantly reducing the reliance on manual processes.
Results and Benefits Achieved
Benefit #1: Streamlined Communication Across Multiple Sites
The implementation of TrouDigital’s digital signage solution transformed the Science Park’s communication abilities. Messages that previously took over an hour to update across the campus could now be modified in seconds. This real-time communication ensured that residents and visitors received consistent and timely information, enhancing overall engagement and satisfaction.
Benefit #2: Improved Visitor Experience and Navigation
The interactive wayfinding kiosks significantly improved the visitor experience by providing clear and accessible navigation tools. Delivery drivers, clients, and new tenants could easily locate their destinations and significantly reduce interruptions to businesses. The integration of additional features, such as meeting room bookings and transport information, further enhanced the user experience.
Benefit #3: Enhanced Operational Efficiency
By automating the circulation of information and reducing the need for physical signage, the Science Park achieved greater operational efficiency. Staff could focus on other tasks, while TrouDigital’s digital signage system ensured that communication remained consistent and up-to-date. The flexibility of the platform also allowed for the customisation of content to cater to specific audiences and events.
Testimonials and Feedback
The positive impact of TrouDigital’s solutions is reflected in the feedback from the Science Park’s management and tenants.
“When we contacted TrouDigital, their customer service was excellent, and their knowledge was great all the way through. I would recommend TrouDigital – we’ve rolled it out across the Park. For us, it’s helped immensely, without a doubt.”
– Stuart Perry, University of Southampton Science Park
“Having digital messaging on-site for me is really useful as a tenant because it keeps me up to date with what’s going on. It also has critical information for our clients that come and visit us here.”
– Charlotte Howden, Get Set Solent
These testimonials highlight the effectiveness of TrouDigital’s digital signage solutions in enhancing communication and operational efficiency within a dynamic environment.To explore more TrouDigital success stories and understand how other organisations are transforming their communication landscapes, visit our success stories page.
