The digital signage market in the UK is forecasted to reach $1.3 billion in 2025, a massive leap from the market value of $823 million in 2018. Gone are the days of posters, banners, and signs. Now, companies are investing in digital signage welcome screens to take a proactive, versatile approach to both internal and external engagements.
With a single screen, business owners can welcome customers, play promotional videos, and inform employees about company-wide initiatives. This digital signage solution isn’t just popular; it’s essential for the ongoing growth of your business.
Digital Signage Explained
Digital signage is the use of electronic screens to convey information. The screen is hooked up to digital signage software that dictates what’s displayed on-screen. Large corporations, franchises, and small companies can use digital screens to create versatile, effective welcome boards that display a broad range of content.
Typically, companies use wall-mounted monitors as welcome boards. Nowadays, there are many more ways to welcome customers into your business, including high-brightness window displays and freestanding kiosks.
Benefits of a Digital Signage Welcome Screen
Even the simplest digital signage welcome screen can open the door to a range of benefits for your business. Above all else, digital signs are cost-effective. A single digital sign can display a wide range of images, welcome messages, and pieces of information across a single day.
Digital signs also boost engagement. They are just another avenue for communicating with employees, customers and the general public. A short, snappy message could be all it takes to capture the attention of new customers and boost engagement.
You can leverage digital screens to tap into the power of visual information. 90% of the information transmitted to the brain is visual, therefore visual illustrations, such as videos and diagrams, are effective at conveying messages as fast as possible Digital signage screens are the perfect medium for transmitting visual information.
No other mode of communication allows you to convey visual information across multiple locations simultaneously. You can upload videos, speeches and text to your screens and, with the touch of a button, transmit the information to everyone in your building. This is brilliant for big announcements, and it also acts as an essential health and safety tool.
Seize the opportunity to establish your brand. Simply add your logo, brand colours, fonts, and other guidelines to each piece of content to establish a cohesive brand presence.
Digital screens allow you to control the flow of people in and out of your building. By uploading visual, audio, and written directions to your screens, you can minimise traffic problems and keep your customers, patients, and employees safe.
No matter what industry you are in, digital welcome boards are a brilliant way to reduce customer-facing work. Secretaries, receptionists and retail workers can focus on other important tasks while screens take care of the customer-facing side of operations. Simple announcements such as “John Smith to room B” ensure the smooth running of your business.
Believe it or not, digital signs simplify content creation. Most digital signage software comes with built-in templates, allowing you to quickly and easily create eye-catching content.
What to Put On Digital Welcome Boards
In terms of digital signage content, the sky is the limit.
- Custom greetings. Custom greetings are great for planned events. Whether you have a cohort of hopeful university students or a new employee visiting your building, you can upload a welcoming message to create a positive first impression.
- Directions. Directions are essential for customers and guests, and with digital signs, it is easy to convey visual information in an instant.
- Interactive elements. Interactive content is one of the most overlooked aspects of digital signage welcome screens, but it plays an important role in the ongoing success of your business. You can create polls, questionnaires and feedback forms to gather data. Then, you can integrate the data into your future marketing efforts.
- Real-time updates in emergencies. Display urgent, real-time health and safety information in emergencies. We recommend preemptively creating visual slides that show customers, guests and employees how to exit the building. When a disaster strikes, you can play the slides on all the screens in just a few seconds.
- Social Media Content. Make your social media presence known by showing content directly from your social network. This could involve showcasing reels that highlight your company’s charitable enterprises and community spirit.
Where to Display a Digital Signage Welcome Screen
Digital signs can be customised to suit any context. Whether you work in entertainment or a more corporate field, a welcome board is always a step in the right direction.
Our customers install digital signage welcome screens in all sorts of locations, but here are the most common.
- Reception areas
- Foyers
- Lobbies
- Public seating areas
- Restaurants and bars
- Shopping centres
- Dentist and GP waiting rooms
- Universities
- Nightclubs
- Events venues
Remember, digital signs can go anywhere on your premises, so make sure to take advantage of external space as well.
Reception Digital Signage Examples
One of the most popular subcategories of the digital screen boom is reception digital signage, which is also known as lobby digital signage. As mentioned above, these signs take control of things that would otherwise require the attention of a receptionist or secretary.
In GP reception rooms, welcome boards act as functional members of the team. They display estimated wait times, direct patients to the right rooms, and inform patients about extra services and support. This principle can be applied to any waiting area.
Some popular examples of lobby digital signage are:
- Interactive screens that ask guests to input their car’s registration
- Static screens that display welcome messages
- Digital screens that tell guests where to go
Retail Digital Signage Examples
The retail industry is one of the largest customers for digital signage welcome screens. Fast food businesses such as McDonald’s, Burger King and Wing Stop depend on digital signs to manage the flow of people inside the building.
In a typical McDonald’s, you will see interactive kiosks that allow customers to order without ever speaking to an employee. Think about the brightly lit screens that show all the menu items, and wall-mounted screens that display promotions and McDonald’s iconic logo. These are all prolific aspects of the McDonald’s brand experience.
Below lists some typical applications of digital signage in a retail environment.
- Bright screens in windows that advertise deals and products
- Digital screens that show the menu
- Screens that tell customers when their food is ready
- Welcome boards that contain the company’s logo, brand colours, and tagline
Corporate Digital Signage Examples
Corporate digital signage is becoming more and more common. Companies all over the country install welcome boards in their lobbies, interactive screens in their communal areas, and high-mounted screens over office desks.
Digital signs are a vital part of communication between CEOs, managers, supervisors, and employees. Some impactful examples are listed below.
- Welcome screens in lobbies to immediately build positive relationships with guests
- Interactive kiosks to gather data and build community
- Mounted digital screens to showcase company milestones and updates
Invest in Digital Signage Welcome Screens
TrouDigital delivers a wide range of digital signage solutions to sectors across the UK. We supply welcome boards, freestanding kiosks, high-brightness displays for external use, and more.
When you choose TrouDigital, you can expect comprehensive digital packages. We supply everything, including the hardware, media player, and monitor. It has never been easier to find complete digital signage solutions.
