Train Station Advertising
Train station advertising is a popular venture for brands and businesses alike. There are many ways in which you could advertise in a train station. This can include print media, such as train tickets, posters and traditional billboards. However, in recent years, the price to advertise digitally has dropped considerably. This makes electronic advertising an attractive alternative for marketing managers and directors looking to reach their audience in a dynamic, engaging way. Digital signage within train stations can help generate brand visibility, making it an effective venture for those looking to captivate potential customers.
Captivate a Huge Audience
Train station advertising showcases your brand to a huge amount of potential customers. Some train stations in the UK, such as London Waterloo, see almost 100 million passengers go through the station each year. With all this footfall, it is important to stand out and captivate those who pass by. This is where digital signage comes in. Lots of train station advertising involves static print media. These methods are not only unsustainable but can also fail to capture the target audience’s attention. However, with digital signage, brands can create bright, animated advertisements that make potential customers look twice.
This can be done through electronic billboards, which have been known to considerably boost marketing campaigns and help them go viral. A great example of this is when British Airways linked their digital signage to live planes flying overhead. Marketing leaders can capture the essence of this campaign, and replicate it into a captivating message for their business.
Train Station Advertising & Revenue
Train station advertising through digital billboards, kiosks or screens is a great way to add an additional stream of income for the station. The railway network marketing teams can offer these spaces to companies for a weekly fee. This would help boost the budget for their marketing team, giving them more capital to put towards campaigns. In no time, digital signage will pay for itself.
Good fits for advertising would be companies with a target audience of city commuters. Alternatively, advertisements can be tailored toward the location, such as promoting West End Shows on trains travelling into London.
Train Station Advertising; Passenger Waiting Areas and Live TV
We’ve all found ourselves having to wait for a delayed train with a low phone battery with no entertainment. Resulting in overall boring experiences for passengers. This is where digital signage comes in.
Digital screens don’t have to always display advertisements. They can also show live TV and videos. For example, if a football match kicks off at 5:30 pm it is likely that passengers who want to watch the game may miss it due to travelling home. However, with the implementation of live TV for digital signage software, these football-loving passengers don’t have to miss a kick. They can watch it in passenger waiting areas. This also gives the illusion of time passing faster, resulting in a more pleasant experience for the passenger.
Interactive Digital Signage Displays for Public Transportation Information
Implementing interactive touchscreen kiosks as an information service can greatly improve the customer’ experience within public transportation. With the right interactive solutions, self-service kiosks can provide details on train and bus schedules, station layouts and service updates.
Everything is accomplished with the latest LCD touch displays, which offer a wide range of features. Passengers will save time and be more satisfied with their experience when they can view information through interactive video content and menus.
Outdoor Digital LCD Displays for Public Transportation Visibility
Outdoor digital signage displays can turn any wall or similar surface into a means of communicating with passengers or implementing advertisements. These applications have a variety of requirements, therefore you must ensure you’re choosing high-quality screens, locations, media players and digital signage software.
When outdoors, ensuring your screens are set up with the correct resolution, adequate brightness and robust software is key. It will ensure that the view and resolution is accurate to the content being displayed and doesn’t end up stretched or otherwise distorted. Proper wide-screen displays with effective software to back them up are also incredible assets.
Double-Sided Outdoor Screen Solutions
Double-sided digital signage provides an effective solution in many transportation applications. They provide wide displays that maximise advertising space and spread information as effectively as possible. For example, passengers can receive free news and updates while standing at bus stops and smart bus shelters.
Our enhanced visibility solutions make it much easier to communicate with passengers, share essential transport information and provide easy access to schedules and maps. Reach out to TrouDigital to learn more about our double-sided digital signage.
Floor and Wall Mounted Displays
Digital signage solutions are available in many different varieties, such as self-service kiosks or wall-mounted displays. It’s essential that you consider the purpose of the digital signage when considering which display suits your needs. For example, floor-mounted displays are needed for purchasing tickets and wall-mounted displays may be best for showcasing news updates.
Mounting ultra-wide displays on walls can be a great option to provide updates to a large standing crowd. It also makes contact information clear and legible. The view of any ultra-wide display screen must be handled by the right software, to ensure that the content displayed is clear and not stretched.
Innovative Video Use in Train Stations
The potential applications of train station digital signage are endless and can be used across a variety of public transport services.
Offering self-service menus is just one great example, but the possibilities for using digital signage as a smart city technology are endless. Think live news feeds, entertainment, marketing and more. With the right setup, you can even reduce perceived wait times, making passengers happier and more satisfied.
Weather-Proof Outdoor Kiosk Enclosures
It’s crucial to consider the unique weather conditions in your area when choosing outdoor display screen products. Different climates pose different challenges, and finding the right solution for your specific requirements will ensure the best results. Not all climates face the same challenges, therefore finding the best solution for your case will lead to a better end-result.
Weather-proof enclosures, such as those from Armagard, provide lasting protection for high-end display equipment. Working with TrouDigital to implement such solutions ensure lasting value.
Digital signage is also a great way to keep passengers up to date with rail ongoings. The train station can send live updates to the screens keeping passengers informed whilst on their travels. For example, if a train has changed its platform. The station staff can choose to display this on all the screens to let passengers know. This will keep passengers satisfied as it will be unlikely they will be on the wrong platform again.
In summary, train station advertising through digital signage will help keep your passengers satisfied and your station looking modern.
