Nursery digital signage is set to be the next big development in early-stage education.
Day nurseries around the UK are going through a period of digitalisation where new technologies are being deployed to enhance the quality of the services they provide.
Why install a digital signage screen?
Digital displays in a nursery are a great way to convey information both to visiting parents and the staff that work there. Depending on a screen’s location and audience, its function can change, often serving more than one purpose with the ability to segment screens and schedule content. A parent-facing screen might be installed in the reception area whereas a staff-facing one might be in a break-room.
There are at least 5 reasons your day nursery should consider going digital:
1) Clearly being able to display your accreditation
As anyone who works with children will know, there is a range of qualifications and requirements that institutions and individuals must meet in order to be fit for positions of care. For example, it is necessary for nurseries to become Ofsted accredited.
When selecting a new day nursery for their child, doing research around this is crucial to parents. Using a digital screen to clearly display accreditations is therefore welcomed by them when they visit for the first time.
Few things are more important when it comes to children than health and safety. Day nurseries are often the first places where new young parents are parted from their beloved. This makes it all the more important that they feel like their children are in safe hands.
One of the most effective ways to ensure this is to visually show health and safety guidelines or procedures when they come to visit. In addition to signposting this for their benefit, new staff might find extra instructions useful, improving the quality of their care.
3) Introduce the team with staff profiles
We all like to know who we are dealing with when it comes to paying for a service. This is of course 100 times more important when it comes to who is looking after our children.
Parents often use day nurseries because they work to support their families too. With lots of other commitments, it can be hard to find the time to properly meet the child-minders and staff who work at your local nursery.
For this precise reason, screens are brilliant for introducing the team through staff profiles. Every member of staff can share information about themselves to create a friendly environment.
4) Support new parents with advice
Being a parent is tough, especially for new parents. Attending nursery can be a great opportunity to talk to other parents and swap stories and advice. It can be a social environment and also somewhere both children and parents can learn.
As a multi-media platform, nursery digital signage is a great educational tool. It can be used to curate and convey parenting and childcare information. Utilise videos that can be taken straight from YouTube to help support your clientele.
5) Advertise local groups and services
Finally, going digital at your day nursery is a brilliant way to better advertise local groups and services. Nowadays there are countless activities that parents can take their children too, with specific child-friendly companies springing up to cater for everything from birthday parties to haircuts.
Nurseries are uniquely placed with valuable access to parent audiences. They receive regular footfall throughout the day and staff are likely to be familiar with relevant local businesses.
Making the most of this, nurseries can loan screen time and space out to other businesses who would want to advertise their services through images and videos. Collecting sponsorship fees for this can turn digital signage into a significant source of revenue.
In conclusion, nursery digital signage opens up a range of opportunities for daycare workers to improve the service they provide to parents and children.
If you think you could benefit from our solution, please book an online demo today.
