The finance industry is one that has developed considerably, with banks making sure they’re utilising the latest technology to promote products and services as efficiently as possible. Bank digital signage is becoming more popular with the likes of Santander. Santander use digital signage to promote new financial products and to educate their customers about things like financial scams. This blog post will outline the key reasons why bank digital signage can increase customer engagement and generate revenue.
1. Promote Products and Services
The nature of the banking business requires its customers to be constantly informed with regular changes to accounts, banking legislation, and new banking products. These changes are constant throughout the year and customers need to know about them as soon as possible.
Traditional print media such as posters tend to blend into the background, failing to capture the attention of customers and do its job. A digital screen behind the counter, on the wall, or even outside the bank, is a great way to catch your customer’s eyes and educate them on your offerings or promote new products.
Thanks to the technologies of signage software and digital screens, marketing teams are able to integrate videos and animations to add further value to their promotions and make them stand out on the high street.
With bank digital signage, you can also schedule content for specific hours, days, or times of the year. For example, if you wanted to market a specific bank account over Christmas time, you could schedule content for this time and this time only.
2. Efficient and Environmentally Friendly
Traditional advertising methods such as print media is often tedious to maintain. When the poster becomes outdated, a member of staff has to physically replace it and this can happen multiple times a week. Consequently, printing costs can mount up over time and this has an environmental impact as well.
However, digital signage can change this. A one time install means that you’ll never have to put up a poster again as the content can be updated effortlessly at a time and place that suits you. Not to mention the costs saved and reduction in carbon footprint through not having to print out posters.
Efficiency is paramount in the banking industry as when new banking legislation is passed, customers need to know about it swiftly. Cloud-based digital signage means that changes made to the screen can take effect in a matter of seconds.
3. Checking In
By utilising a digital kiosk, banks can create a new checking in system for appointments. Currently, you will often have to walk into the bank and queue up only to be told that you need an appointment or that you didn’t need to queue up at all. This can cause customers to become frustrated as they sometimes feel like they’ve wasted some time.
However, with a digital kiosk, there’s a simpler way. When a customer walks in they can use a touch screen kiosk to gather information and book an appointment. Or the system could be used to alert the bank manager that someone has arrived and is ready for their appointment. Not only will this reduce queuing time, but it will also improve the bank’s efficiency.
4. Social Media
With over 2.89 billion people on social media, it is vital that banks are staying active and that their customers are engaging with their posts. A great way to showcase your bank’s social media is through a feed on a digital signage display. This can be installed within the bank and display a live feed of tweets, Instagram and other social channels. This is a great way to showcase the bank’s values and increase customer engagement.
It’s also a great way to get your customers involved with the bank. For example, by using select hashtags, customers could have their live tweets displayed on the screen after signing up for a new account or bank service. This will show other customers how many people are using the services and make banks more interactive.
5. Schedule Opening Hours
Using bank digital signage is a great way to set and schedule opening hours and bank holidays so that your customers know exactly when you are open. Using digital signage for this is great as these dates can be changed automatically within seconds, and can be added or taken off if they ever change.
These opening hours can be updated from anywhere thanks to the software being cloud-based. This means that if the person who manages the screen network isn’t at the branch, they can update the opening hours from home. This extends beyond opening times, with a cloud-based solution all of the content can be updated at any location with an internet connection.