Train Station Advertising – Replacing Print Media With Digital Signage

Jul 11, 2019 | Transport

Alistair Cousins

Alistair Cousins

Train Station Advertising

Train station advertising is becoming a popular venture for brands and businesses alike. There are many ways in which you could advertise in a train station. Ranging from print media such as on the train ticket, posters and old traditional billboards. However, in recent years the price to advertise digitally has dropped considerably. Making it an attractive alternative for marketing teams. This blog will focus on digital signage and how it helps generate business and traffic within train stations.

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Captivate a Huge Audience

Using train station advertising casts out a huge net for potential customers. Some train stations in the UK such as Waterloo see almost 100 million passengers go through the station each year. With all these potential customers it is important to stand out and captivate them. This is where digital signage comes in. Lots of train station advertising involves static print media. Which tends to blend into the background, failing to capture an audience. With digital signage, however, brands can create bright, motion advertisements that make potential customers look twice.

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This could be done through electronic billboards, which have been known to considerably boost marketing campaigns and help them go viral. A great example of this is when British Airways linked their digital signage to live planes flying overhead. Marketing teams could apply this to incoming trains, helping to further captivate the audience.

Train Station Advertising & Revenue

Train station advertising through digital billboards, kiosks or screens is a great way to add an additional stream of income for the station. The railway network marketing teams can then offer these spaces to companies for a weekly sum. This would help boost the budget for the marketing team, giving them more capital to put towards other ventures. In no time, digital signage will pay for itself.

Good fits for advertising would be companies with a target audience of city commuters. Alternatively, advertisements can be targeted with the destinations that certain train lines usually run to. For example, trains running to London could promote West End Shows.

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Train Station Advertising; Passenger Waiting Areas and Live TV

We’ve all found ourselves having to wait for a delayed train with a low phone battery with no entertainment. Resulting in overall boring experiences for passengers. This is where digital signage comes in.

Digital screens don’t have to always display advertisements. They can also show live TV and videos. For example, if a football match kicks off at 5:30 pm it is likely that passengers who want to watch the game may miss it due to travelling home. However, with the implementation of live TV for digital signage software, these football loving passengers don’t have to miss a kick. They can watch it in passenger waiting areas. This also gives the illusion of time passing faster, resulting in a more pleasant experience for the passenger.

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Digital signage is also a great way to keep passengers up to date with rail ongoings. The train station can send live updates to the screens keeping passengers informed whilst on their travels. For example, if a train has changed its platform. The station staff can choose to display this on all the screens to let passengers know. This will keep passengers satisfied as it will be unlikely they will be on the wrong platform again.

In summary, train station advertising through digital signage will help keep your passengers satisfied and your station looking modern.

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