There is now a growing demand for real time up to date messages in the retail environment.
The key drivers for this are customers wanting to be kept up to date with the latest trends and special offers.
With this in mind, it is important for retailers to have a centralised solution for managing their digital messages to screens in store. One that will allow them to not only minimise the time taken to deploy bespoke messages, but to measure the messages’ uptake by customers.
Traditional window displays have long been the norm for estate agents. For years staff have had to download property listings, print them out, then spend time mounting them in the window. Only to repeat this laborious process daily as stock changes.
Apart from the time it wastes, the limited amount of space in an agency window is is an obvious limitation to this out-dated form of advertising.
Digital signage is the future of property marketing.