1. Customers want to be in control:
You can’t fool the modern customer: they have dozens of tools at their disposal to help them find the right house. And they don’t like being told what to do. Interactive Digital Signage allows customers to not only control the screen via their smartphones, but also filter and view the houses they’re interested in, then book appointments. The customer is king, as they say.
2. Customers HATE traditional advertising:
When was the last time you walked down the street and thought, ‘I hope someone tries to sell me something I don’t want’? Let me guess, never. Old methods of advertising try to convince people to buy things they’re not interested in – the new ones win you new business by allowing prospects to FIND what they’re interested in, and promoting directly to them. Interactive displays allow customers to filter the properties they’re interested in – without having to sift through pages and pages of irrelevant content.
3. Interactive Digital Signage has a higher ROI than social media, flyers, banner Ads, etc:
The pioneer in marketing and advertising, John Wanamaker once said ‘Half the money I spend on advertising is wasted; the trouble is, I don’t know which half’. You can spend a fortune on social media, a beautiful webpage and the most talent copywriter but none of it will deliver a return on investment if you’re not giving customers what they want. Not only are Interactive displays cheap, they also allow you to study your customers, so you can optimise your marketing funnel. Talk about ROI.
4. Customers LOVE businesses with an edge:
What’s the difference between Starbucks and your local cafeteria? There isn’t one. Starbucks win because they have an edge. They were the first coffee shop where young, creative people could get together to chat and relax. You don’t have to sell coffee, you just have to sell property like others haven’t done before.
5. Customers are intimidated by salespeople:
It’s the year 2015 and our entire lives are online. Customers spend more time than ever gathering and analysing information on the web before making a purchase. They’re not prepared to engage with pushy salespeople if they don’t want to. A good salesperson can make you millions, but a bad one can alienate customers and scare prospects away. Don’t take the risk, make that first contact electronically and then send your best people in.
Discover Our Digital Signage Solutions For Estate Agents
Want to see a demonstration of how our interactive displays look? Watch the video below: