It’s always great to see screens cropping up all over the place. Our hearts sink though when we see wasted opportunity.
Too many display network managers invest in expensive solutions, only to put out basic content like a singular video or a PowerPoint-like slideshow of images.
We want to draw attention to some undervalued types of digital signage content that are straightforward to implement but can have a huge impact:
- The countdown timer
- Embedded web pages
- Facebook galleries/Instagram
- Out-the-box RSS feeds
- Interactive games
This might not sound overly impressive but bear with us. Countdown timers are a simple but multi-functional signage tool. Displaying timers on screens can help generate a buzz around particular events or products. You are opening a new branch and have signage already installed in the window. Rather than just announce your opening date with text that’s forgettable, a live countdown timer will have passersby checking back regularly.
Timers can be deployed as effective sales tools too. If you are offering a limited time promotion, make sure people know the window for the deal is closing and they shouldn’t miss out. It’s a simple tactic but one that is proven to manipulate customer psychology.
Finally, countdown timers might be used internally to improve the productivity of an office. Whether it’s on a display up in a competitive sales environment or a more relaxed office, counting down to project or target deadlines is a good idea. A simple countdown can really help focus a team and reduce procrastination in the workplace. Alternatively, it might be used to generate excitement in the office around an upcoming social.