There are many exciting digital signage trends to look out for in 2020. The digital signage market is growing at an extremely fast pace, and in 2019 it was valued at around £15.7 Billion and is expected to grow 7.3% to £23 Billion by 2024. Some people believe this is due to the increased use of digital signage in retail. There has also been an increased demand for other digital signage hardware such as 4k displays which allow organisations to display content that looks better than ever.
Another key contributor to the digital signage market’s rapid growth is the continued innovation within the industry. In a market that used to solely focus on televisions, now includes digital hand sanitisers, digital billboards, video walls, and much more.
2020 has brought new challenges and problems that new digital signage trends have attempted to answer. Here are just a few of the digital signage trends that you should watch out for in 2020.
Digital Hand Sanitisers
In light of COVID-19, many organisations have been faced with the challenge of ensuring that they are COVID-19 secure. One way of emphasising the importance of proper hand hygiene is by installing digital hand sanitisers at strategic points in buildings, such as in lobby areas or waiting rooms. These “handy” hand sanitisers are an extremely convenient way for staff and customers to keep their hands clean, whilst being reminded about an organisations individual policies. You will have noticed businesses all around the country have been quick to install hand sanitisers to ensure they are COVID secure.
Digital signage has taken these hand sanitisers to the next level. A digital signage trend that you may have noticed is having a screen incorporated with a hand sanitiser pump, like the one in the example below. Thanks to the electronic capabilities of the screen, the hand sanitiser can be sensor controlled. This means that your staff and customers don’t even need to touch the pump to receive hand sanitiser, which may reduce the risk of infection. Furthermore, digital signage technology means that the hand sanitiser pump can be directly linked to the screen. So, when a user takes a pump of hand sanitiser, content plays on the screen.
Higher Resolution Displays
1080p or Full HD screens feel like they have been around forever. They have been great for displaying crisp looking content to a wide range of different audiences. However, some businesses are now looking to higher-resolution displays such as 4K to really show off their content. 4K displays used to seem out of reach for many companies due to high costs. However, in recent years the price of these displays has plummeted and continues to do so. This means that businesses are able to upgrade their displays at a fraction of the cost that it would have been 5 years ago. In other words, digital signage hardware has never been cheaper!
4K screens have the power to really captivate your audience. It may be the thing that sparks a desire for a potential customer to make a purchase. The high pixel density produces a near lifelike image, allowing your products to look better than ever and stop your audience in their tracks. This is certainly the case for retail digital signage. This digital signage trend is certainly one to keep an eye on as more and more people make the switch to 4K as it becomes the new norm.
Digital Smart Entrances
Another digital signage trend that has emerged from the COVID-19 pandemic is digital smart entrances. It’s likely that if you have gone to a large shopping centre or supermarket, you have experienced one yourself. The reason that this new digital signage trend has emerged is social distancing within stores, with retailers implementing measures to reduce the number of people inside. Digital smart entrances are one method of controlling the flow of people whilst minimising the contact between customers and staff. Through innovative software, a digital smart entrance can track the number of people coming into a store. Once that number reaches a set maximum, or the store reaches maximum capacity, the screen can ask customers to wait outside until people leave the store and it’s safe to enter.
Although the birth of these digital smart entrances has come from the pandemic, there will definitely be other uses for them once the pandemic has subsided. For example, the same logic and technology could be applied to clubs, sporting venues and concerts to reduce overcrowding in various areas.
Large Digital Billboards
In recent times, there has been a noticeable growth in the use of large digital billboards. These electronic billboards are great for catching the eyes of your audience whilst looking sleek and modern. In contrast to traditional billboards that only show one advert for a given period of time, electronic billboards give advertisers the option to display a multitude of content at one location. This means that organisation can earn more revenue off a billboard by selling a great number of advertising slots.
There are many reasons advertisers have started to make the switch to electronic billboards beyond generating more revenue. For example, digital billboards surprisingly require much less maintenance. With a paper-based billboard, someone will need to go out each week or month and manually change the poster being displayed. This costs time and money. However, through cloud-based digital signage software, advertisers can change their content from home or even use digital signage scheduling to schedule content for months to come.
As you can see there are some exciting trends and products emerging in 2020 for the digital signage industry. However, this list is non-exhaustive and there are plenty more digital signage trends to discover and look out for. If you want to find out more about the trends discussed in this article, get in contact with the team today here.