Digital signage for tanning salons, despite England having one of the warmest summers on record, is still an effective way to entice tanning enthusiasts to keep their tan topped up throughout the year.
Whether it’s a new promotion you want to advertise, or perhaps you want to focus on expanding the reach of your social media, digital screens are the hottest new medium for spreading the word.
Here we countdown 5 glowing benefits of digital signage for tanning salons:
For the long periods of the year when the sunlight is lacking, it’s important to keep your current and potential customers in the loop with your latest offers. Generally, the most common way to do this is either through social media or static images on a street-facing window. The drawbacks to social media is that it can be rather ineffective and expensive when your following is on the smaller side, and so the return on your promotions is minimal. As for static images, not only do they need to be changed every few months to keep up with the latest offers, they have been proven to be inferior to digital screens. In a recent study, 88% of people claimed they were attracted to the creative content on a digital screen, with 71% claiming they remembered it longer than traditional static images.
Using digital screens within your business is the answer to these issues. In addition to being able to creatively display your latest offers, you can fully integrate your social media onto your digital screen, allowing you to both attract footfall and increase your social media presence. Combining this with the fact that you can instantly change the content on your screen from one central location, the benefit of digital signage for tanning salons is already very clear.
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